iOS App Store went on record-setting tear in 2012
iPhone, iPad users download 2B apps in December alone, grab nearly 20B -- half of 40B cumulative total -- in 2012
Computerworld - Apple today boasted that its iOS App Store has passed the 40-billion-download mark, and posted a record two billion downloads last month alone.
Apple's December number bolsters the notion that across-the-board app downloads easily broke records last month. Last week, app analytics company Flurry said iOS and Android smartphone and tablet users downloaded 1.76 billion apps in the week of Dec. 25-31, and more than five billion for the month overall.
Android device owners greatly outnumber those with an iPhone, iPad or iPod Touch, but historically spend less on average for apps. A September 2012 estimate said the iOS App Store would account for 65% of worldwide app revenue for the year.
"It has been an incredible year for the iOS developer community," said Eddy Cue, the Apple executive responsible for the App Store, in a Monday statement. Cue cited several statistics, ranging from the 40-billion-download milestone to a total payout of $7 billion to developers since the App Store's debut in July 2008. Because Apple retains 30% of all revenue, leaving 70% for developers, Apple's share since 2008 was around $3 billion out of a total of $10 billion.
During 2012, the App Store distributed nearly 20 billion apps, or approximately half of the total over the last four-and-a-half years, said Cue. If revenue roughly matched downloads, the iOS App Store took in just under $5 billion in 2012, earning Apple $1.5 billion.
The $5 billion estimate was consistent with earlier projections, including one from IHS iSuppli last September that pegged 2012 App Store revenues at $4.9 billion, up 69% from $2.9 billion in 2011.
iSuppli also estimated total cumulative App Store revenue through 2012 at approximately $10 billion, in line with Apple's claims.
The App Store currently sports more than 775,000 apps, with about 39% of those native iPad apps, claimed Cue.
Last week, research firm ABI rated the three primary mobile app stores -- Apple's, Google's and Microsoft's -- and put the iOS App Store at the top with a score of nearly 81 out of 100. Google Play and the Microsoft Phone Store came in at 72 and 64, respectively.
The last time Apple flaunted App Store downloads was in March 2012, when the company said more than 25 billion apps had been downloaded since the e-mart's opening, and awarded a Chinese customer a $10,000 iTunes gift card for grabbing the 25 billionth app.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed . His email address is email@example.com.
- Heartbleed flaw affects mobile apps, too
- Microsoft gets strategic with its Enterprise Mobility Suite
- Apple slates WWDC for June 2-6, sets up ticket lottery
- Nadella to Cook on Office revenue sharing: Drop dead
- Update: Microsoft unveils Office for iPad
- iOS tops Android for Web browsing in U.S. and other developed nations
- Apple ships iOS 7.1 with CarPlay support, home screen crash fix
- Apple to fix iOS 7 crash bug
- Apple rang up $10B in app sales in 2013
- Balky browsers tick off tablet owners
Read more about Mobile Apps in Computerworld's Mobile Apps Topic Center.
- Gartner Magic Quadrant for Mobile Application Development Platforms As unprecedented numbers of enterprises build mobile applications, the mobile application development platform market continues to grow and evolve rapidly.
- The Total Economic Impact of IBM's Worklight Platform Mobile is the fastest growing consumer technology in history. As enterprises build apps to engage these new users they are facing increased complexity...
- Improve Your Mobile Application Security with IBM Worklight IBM® Worklight helps organizations extend their business across multiple mobile devices. It provides an open, comprehensive and advanced mobile application platform to help...
- Unlock the Value of Enterprise Mobility Download this guide and learn how to manage the secure deployment of enterprise mobile apps and data, while still encouraging the levels of...
- It's Chaos Out There Worried about your mobile apps? You should be; it's chaos out there. Check out this humorous video and see if you can recognize...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources... All Mobile Apps White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!