Post-holiday Android tablet Web traffic grows, iPad share shrinks
Chitika reports share bump for Apple iPad competitors Kindle Fire, Galaxy Nexus and Samsung Galaxy
Computerworld - Web traffic on Android tablets from various vendors grew substantially after the Christmas holiday, cutting the iPad's share by more than 7%.
Nonetheless, Web traffic on Apple's iPad continues to outdistance the competition overall, now accounting for nearly 79% of all Web page impressions, according to data compiled by Chitika Insights.
Chitika, which runs Web-based ad network., said its findings are based on hundreds of millions of ad impressions from Dec. 1 to Dec. 27.
Chitika found that the iPad's share of tablet Web traffic declined by 7.1 percentage points -- from 86% to 78.9% -- after Christmas Day, 2012.
Kindle Fire had the largest share of the Android tablets, at 7.51%, up 3 percentage points since Christmas. The Samsung Galaxy tablets (7-in. And 10-in.) hold a 4.3% share, up 1.38 percentage points since Christmas, while the share of Web traffic on Google Nexus (7-in. and 10-in.) devices has doubled to 2% since Dec. 25.
Meanwhile, Apple's iPhone 5 maintains the largest share of smartphone Web traffic -- 8.27%. The iPhone is followed by the Samsung Galaxy S III smartphone, which holds a 4.29% share of Web traffic.
Chitika said the tablet results mark "substantial change [which] underscores the inroads non-iPad tablets made this holiday season."
But Chitika also said that iPad's share of tablet traffic is likely to return to the 80% range as users return from vacation and browse less frequently on their new Android devices.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen, or subscribe to Matt's RSS feed . His e-mail address is email@example.com.
- BlackBerry pushes BBM Protected for end-to-end encrypted messaging
- Can Microsoft's Windows Phone OS surge in market share?
- HTC One M8 called a good looker and genuine rival to the Galaxy S5
- Smartphone innovation is slowing, so what's next?
- Studies show Sprint and T-Mobile need to expand U.S. coverage
- Gear Fit: Samsung strikes again with its 'build one of any device' plan
- Nokia Lumia Icon on sale Feb. 20 exclusively at Verizon
- Samsung hints at new UI for upcoming Galaxy S5
- How 'Lenovorola' changes the mobile world
- Google and Samsung grow cozier with patent deal, Motorola sale
Read more about Mobile/Wireless in Computerworld's Mobile/Wireless Topic Center.
- Tablets in the Enterprise: A Checklist for Successful Deployment How can you enterprise manage and secure tablets in order to protect corporate data while providing access to the information and applications employees...
- Path Selection Infographic Path Selection Infographic
- Hyperconvergence Infographic A wide range of observers agree that data centers are now entering an era of "hyperconvergence" that will raise network traffic levels faster...
- Preparing Your Infrastructure for the Hyperconvergence Era From cloud computing and virtualization to mobility and unified communications, an array of innovative technologies is transforming today's data centers.
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users? All Tablets White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!