Google Maps' return to iOS may not be permanent, says analyst
Apple couldn't reject Google Maps now, but it could down the line
Computerworld - Google Maps' return to the iPhone and iPad this week may not be permanent, an analyst said today.
"It would have been out of the question," said Ezra Gottheil, an analyst with Technology Business Research, referring to a rejection of Google's submission of Maps to the iOS App Store. Not only would that have been a public relations disaster, it would have flown in the face of Apple CEO Tim Cook's suggestion last September that dissatisfied customers use alternatives, including Google's Maps, which could be accessed through iOS' Safari browser.
"But down the line, if Apple feels they have a compelling reason, if they believe they then had a superior app, they may choose not to accept Google Maps in some future manifestation," Gottheil said. Apple has rejected apps before by citing duplication of effort with its own pre-installed apps.
"For now, Apple doesn't want to force their users to use their Map app," Gottheil continued. "But I can see that happening when a lot of money is at stake."
Google released its iOS Maps app late Wednesday, returning to the iPhone and iPad after a three-month forced absence. Apple dumped Google Maps with the release of iOS 6, which debuted Sept. 19 as an upgrade to older devices, and powers the new iPhone 5, iPad Mini and fourth-generation iPad.
Almost immediately, users began complaining that Apple's new Maps app was feeble at best, dangerous at worst. They cited the lack of public transit maps, inaccurate maps, off-kilter points-of-interest, missing streets and addresses, and more.
Some experts ranked the misstep as equal to or even greater than "Antennagate," the 2010 public relations fiasco when iPhone 4 owners reported that signal strength plummeted and calls were interrupted if they touched the newly-redesigned smartphone in certain ways.
Days later, Apple CEO Tim Cook responded with an apology, saying his company was "extremely sorry for the frustration" its Maps app had caused customers.
With that history, it was no surprise that Apple allowed its once-partner-now-cutthroat-rival to place a Maps app in the iOS App Store, said Gottheil. "Apple never wanted to keep Google Maps off the iPhone," he said. "It was to make Google Maps a non-standard app."
Gottheil has a point: While Google Maps immediately jumped to the No. 1 spot on the App Store's list of the bestselling free apps -- and as of Friday, remained there -- not every iPhone or iPad owner will download Google's app. Conversely, every iOS user has Apple's Maps app.
Nor was Apple's work on mapping for naught, Gottheil argued. "Apple's main purpose was to protect themselves from a possible decision by Google to withhold Maps in the future," he said. "It was a defensive move, a pre-emptive one, to make sure that [the iPhone's] future was assured."
- Timeline: How Apple's iOS gained enterprise cred
- China calls the iPhone and iOS 7 threats to national security
- Dev interest in OS X Yosemite is 4X what it was for Mavericks in '13
- The Pangu jailbreak for iOS could turn into a sinister attack
- Apple nails Health timing as fitness app usage soars
- Developer demos iPad split-screen in photos, video
- Microsoft should grab Apple's 'Handoff' for Office
- Developer discovers split screen in iOS 8 code
- Apple opens up iOS, struts Mac-iPhone-iPad integration
- iOS 8 split-screen hints at iPad's enterprise ambition
- Software Asset Management: Ensuring Today's Assets Today's trends like BYOD and SaaS are new and exciting in terms of how they will help make our jobs more productive but...
- Trends Shaping Software Management: 2014 Most IT executives recognize the relationship between mobile computing and worker productivity, and have long issued notebook computers and other mobile devices to...
- Software Asset Management: Pay Attention or Pay Up There is a wide range of options for managing software assets, from in-house solutions to the cloud to managed services providers. Read this...
- Are You Prepared for a Software Audit? Just the word "audit" is enough to make anyone shiver, and when it comes to a software audit, the reaction is no different....
- IBM FlashSystem V840: Leveraging Software-Defined Flash to Drive Your Business With end-to-end, tightly integrated functionality and super-fast flash technology, products like IBM FlashSystem V840 Enterprise Performance Solution empower businesses to leverage the efficiency...
- Leveraging Flash Storage to Accelerate Oracle Real Application Clusters Join this webinar to understand the latest solid-state storage trends, the specific applications driving solid-state storage deployments and the benefits of deploying the... All iOS White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!