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Game on: Enterprise apps gain gaming features to boost usage

By Sandra Gittlen
December 10, 2012 09:45 AM ET

Network World - Businesses that have had to bench costly enterprise software because users found it too onerous could learn a thing or two from FarmVille and other popular online social games.

"Most people will spend five hours playing Angry Birds, but won't spend three minutes to learn new business applications," says Rajat Paharia, founder and chief product officer at gamification company Bunchball. One CIO, he says, almost wrote off a 200,000-seat collaboration software license investment because he couldn't figure out how to boost end-user utilization.

For CIOs banking on enterprise software to revolutionize their business, non-adoption is not an option. Instead, they need to find a way to engage users.

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Originally published on www.networkworld.com. Click here to read the original story.
Reprinted with permission from NetworkWorld.com. Story copyright 2012 Network World, Inc. All rights reserved.
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