8 of 10 customers choose Windows 7, says PC builder
Given the choice, Puget Systems' customers ignore Windows 8 and buy Windows 7 machines instead
Computerworld - Given a choice, customers of a Pacific Northwest PC system builder overwhelming pick Windows 7 over the newer Windows 8, the company's president said Thursday.
"Windows 7 is known, it has years of solid reputation behind it, but Windows 8 has gotten a mixed reaction in the press and social media, and the lack of a Start menu is a hot-button issue among our customers," said Jon Bach, president of Puget Systems, an Auburn, Wash. independent PC builder.
Puget Systems is no Dell or Hewlett-Packard, but instead sells high-performance, built-to-order PCs. The average price: $2,500 to $2,600, said Bach. Most are desktops.
Since Windows 8's launch, between 80% and 90% of the systems sold by Puget were pre-installed with the three-year-old Windows 7.
Bach was surprised by the sales numbers. "I'm not down on the production line every day," he said in an interview yesterday. "Before we looked at the data, I would have guessed that Windows 8 was 30% to 40%, but it's just 10% to 20%."
Puget's customers are admittedly not representative of the mass market -- some are hard core gamers, the bulk are professionals and businesses that demand the most from their PCs -- but it does show that, given a choice, they pick Windows 7.
"Our sales are demand-driven," Bach said of Puget's custom PC business model.
That's different than larger OEMs, who in late October quickly shifted to selling Windows 8 systems almost exclusively. Finding a Windows 7 PC on some of their websites can be like looking for hen's teeth. It's even tougher at retail, where Windows 7 has essentially vanished.
And it's not like Puget hasn't given Windows 8 a shot. "We started running Windows 8 here as soon as Microsoft offered previews," said Bach. "All our sales reps are running Windows 8, and many of them have upgraded their own home PCs to Windows 8. We like to think we're being objective and fair."
But customers spoke. And while Puget Systems doesn't carry the weight of a multinational OEM, the cold shoulder its customers have given Windows 8 should still give Microsoft pause. Three years ago, Puget saw no such hesitation to adopt Windows 7, in large part because of the dissatisfaction with Vista and pent-up demand for a workable OS to replace the even-then-aging Windows XP.
Others have reported similar Windows 8 apathy among PC buyers.
Last week, the NPD Group said that in a four-week-period surrounding Windows 8's Oct. 26 debut, U.S. consumer PC sales dropped 21% compared to the same period in 2011. The research firm's conclusion: Windows 8's introduction failed to turn around sluggish PC sales, killing the industry's hopes of earlier this year.
- Mozilla shelves Metro Firefox, cites user apathy toward Windows 8
- Microsoft's new lower-priced Office 365 is 'obvious preface' for iPad suite
- Researchers pocket record $400K at Pwn2Own hacking contest's first day
- Perspective: Microsoft risks security reputation ruin by retiring XP
- Microsoft plans to patch critical under-attack IE bug next week
- Microsoft reaches RTM milestone for Windows 8.1 update
- OS upgrades: Cheap is better than pricey, free is better than cheap
- No special treatment for China on XP, patches end April 8 in the PRC, too
- Microsoft ships Office 2013 SP1 the old-fashioned way
- Microsoft's 'go-low' play puts Windows revenue on the line
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Taking Windows Mobile on Any Device Taking Windows applications mobile has many advantages, but the process of identifying a solution is complex. Learn how to solve this complex problem...
- Gartner 2013 Magic Quadrant for Enterprise Backup/Recovery Software See why CommVault was positioned as the #1 leader in Gartner's 2013 Magic Quadrant for Enterprise Backup/Recovery software for the 3rd year in...
- Forrester Report: CommVault is a Leader in Enterprise Backup and Recovery In this report, Forrester takes a deep dive into the evaluation criteria, how CommVault is positioned and the features and functionality that make...
- Forrester Wave for Enterprise Backup and Recovery Read this report to see how CommVault continues to outpace its competitors and why Forrester positioned CommVault Simpana as the top backup and...
- Four Myths of High-Productivity App Dev Debunked Debunk the main myths surrounding high-productivity application development and how both platforms have overcome them.
On-Demand Webcast: 7 Reasons to Choose VoIP
Thinking about a new phone system for your business?
Be sure to watch this informative webcast. Steve Strauss, small business columnist for USA...
All Windows White Papers |