Tablet sales skyrocketing, driven by iPad mini, Android demand
Network World - The latest predictions from researcher IDC show a continuing increase in tablet sales from the end of 2012 all the way through 2016, according to the company's latest Worldwide Quarterly Tablet Tracker.
IDC raised its estimate for the total number of tablets to be sold worldwide in 2012 from 117.5 million to 122.3 million in today's release, on the basis of strong demand for the Apple iPad mini and growing Android sales numbers. The company also raised its 2013 prediction from 165.9 million units to 172.4 million, and its 2016 figure from 261.4 million to 282.7 million.
"Android tablets are gaining traction in the market thanks to solid products from Google, Amazon, Samsung, and others. And Apple's November iPad mini launch, along with its surprise refresh of the full-sized iPad, positions the company well for a strong holiday season," said IDC tablet research director Tom Mainelli in a statement.
IDC's researchers also predicted that Android-based devices would account for a larger proportion of tablet sales than they had in previous years. The company's estimate gives Android tablets 42.7% of the global market for 2012, compared to 39.8% in 2011, while Apple's share is predicted to decline from 56.3% to 53.8% at the same time.
Ryan Reith, who manages IDC's mobile device trackers, says that shifting form factors are partially responsible for this change.
"The breadth and depth of Android has taken full effect on the tablet market as it has for the smartphone space. Android tablet shipments will certainly act as the catalyst for growth in the low-cost segment in emerging markets given the platform's low barrier to entry on manufacturing. At the same time, top-tier companies like Samsung, Lenovo, and ASUS are all launching Android tablets with comparable to premium products, but offered at much lower price points," he says.
Nevertheless, the relative market shares of the two leading platforms will both decrease slightly as time goes by, according to IDC. By 2016, the company's researchers said, Android and iOS will both surrender minor amounts of market share to Windows, which will account for 10.3% of sales at that time.
Email Jon Gold at email@example.com and follow him on Twitter at @NWWJonGold.
Read more about anti-malware in Network World's Anti-malware section.
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- Defense Throughout the Vulnerability Life Cycle This whitepaper provides insight into how to leverage threat and log management technologies to protect your IT assets throughout their vulnerability life cycle.
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Live Webcast Best Practices for the Hyperconverged Enterprise Network To the Age of Constant Connectivity and Information overload
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Networking White Papers | Webcasts