AT&T launches free text messaging service for shoppers
AT&T Alerts relies on cell-tower location data to help smartphone users find nearby retail promotions and sales
Computerworld - AT&T Wednesday kicked-off a free text messaging alert service designed to help retail customers find discounts and promotions at nearby stores.
The service, called AT&T Alerts, works with all AT&T wireless phones except the iPhone 5. The new Apple smartphone will be compatible with the service sometime in the future, an AT&T spokeswoman said.
The opt-in AT&T Alerts service is relies on geo-location technology that sends alerts based on a user's buying preferences to a mobile device. The geo-location technology relies on nearby cell tower signals to find a phone, not the GPS function on a wireless phone, the spokeswoman noted.
AT&T Alerts uses insights the carrier gained from the Shop Alerts program it launched in a few cities last year.
To sign up for the service, AT&T wireless customers must text "JOIN" to ATTAlerts.
Brands involved in the promotions include The Gap, Staples, Zales and Last Call by Neiman Marcus, as well as product makers Duracell, Motorola, and the Discover credit card.
The text messages to and from AT&T are free, and customers signing up will receive $5 off of a minimum $10 purchase at ATT.com, the company said.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen, or subscribe to Matt's RSS feed . His e-mail address is email@example.com.
Read more about E-business in Computerworld's E-business Topic Center.
- 6TB Oracle Ecommerce Stack Deployed on AWS in 7 Days A Fortune 1000 company was told that it would take more than 6 months to deploy their ecommerce stack on AWS. CloudVelocity deployed...
- Enable secure remote access to 3D data without sacrificing visual perfomance Design and manufacturing companies must adapt quickly to the demands of an increasingly global and competitive economy. To speed time to market for...
- The Truth About Virtual Computing for CAD If you're a user of graphics-intensive software such as 3D modeling, simulation and analysis, and visualization, you might be skeptical about moving to...
- Virtually Delivered High Performance 3D Graphics "A picture is worth a thousand words." That old phrase is as true today as it ever was. Pictures (i.e., those with heavy...
- What should I look for in a Next Generation Firewall? SANS Provides Guidance With so many vendors claiming to have a Next Generation Firewall (NGFW), it can be difficult to tell what makes each one different....
- Why Are Customers Really Deploying an NGFW? It seems every IT Security expert is talking about the NGFW, but what are people really doing? This webcast covers 5 real-world customer... All E-business White Papers | Webcasts