Apple on track to meet 100-market target for iPhone 5 roll-out
Plans to start selling its new smartphone in 55 more countries this month
Computerworld - Apple today said that the iPhone 5 will reach retail in South Korea on Dec. 7 and another 54 countries later this month.
The announcement followed one last week about iPhone 5 sales opening on Dec. 14 in the People's Republic of China, one of Apple's biggest markets.
The December debuts -- South Korea on Dec. 7, 34 countries, including China, on Dec. 14, and another 20 on Dec. 21 -- will push the iPhone 5's total to 102 by the end of 2012.
Brian White, of Topeka Capital Markets, noted that this month's roll-outs let Apple meet its target of 100 markets, something company executives promised in an October earnings call with Wall Street analysts. But company executives at the time gave themselves wiggle room.
"We do plan these [roll-outs] in advance and so it is not a precise science," said CEO Tim Cook during the earnings call. "And we obviously have to plan those with several weeks of notice. And so occasionally, it can be different than what we think."
White, who had predicted that Apple would reach a supply-and-demand balance for the iPhone 5 by the end of the year, said his forecast is looking good. "Capacity is now becoming more widely available and shipment times have plummeted to just one week versus three to four weeks a few weeks ago," said White in a Monday note to clients.
Today, Apple's U.S. online store said that ordered iPhone 5s will ship in one week, an improvement over the two-week delay late last month.
Other Apple stores, however, have even shorter shipping delays. In Australia, for example, Apple will ship an iPhone 5 "2-4 business days" after ordering, according to that market's e-market.
White pointed out that the iPhone 5 is behind the roll-out pace of 2011's iPhone 4S, but that the planned launches this month will make up all that ground, and more.
"The iPhone 4S was already in 70 countries in the first 63 days of the launch last year versus our estimate of 47 countries for the iPhone 5 over a similar time frame this year," wrote White. "[But] Apple is on track to reach 101 countries during the first 91 days of the iPhone 5..., better than the 92 countries for the iPhone 4S over a similar time frame."
Among the markets slated to see the iPhone 5 on Dec. 14 are Brazil, China, Israel, Russia and Taiwan. The Dec. 21 debuts will include Egypt, Morocco and Vietnam.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed . His email address is firstname.lastname@example.org.
- Apple has bigger plans than just song ID with Shazam deal
- Automakers show off in-vehicle Wi-Fi, new smartphone interfaces
- First-to-market means diddly when it comes to smartwatches
- Apple slates WWDC for June 2-6, sets up ticket lottery
- Nadella to Cook on Office revenue sharing: Drop dead
- Microsoft scraps 'Windows-first' practice, puts Office on iPad before Surface
- iOS tops Android for Web browsing in U.S. and other developed nations
- Microsoft's free OneNote vaults to top of Mac App Store chart
- Apple discounts iPhone 5C 8%-9% in five markets via storage cuts
- Microsoft's OneNote strategy: Battle Evernote, or something bigger?
Read more about Smartphones in Computerworld's Smartphones Topic Center.
- Path Selection Infographic Path Selection Infographic
- Hyperconvergence Infographic A wide range of observers agree that data centers are now entering an era of "hyperconvergence" that will raise network traffic levels faster...
- Preparing Your Infrastructure for the Hyperconvergence Era From cloud computing and virtualization to mobility and unified communications, an array of innovative technologies is transforming today's data centers.
- How WAN Optimization Helps Enterprises Reduce Costs If you wanted to break down innovation into a tidy equation, it might go something like this: Technology + Connectivity = Productivity. Productivity...
- Redefine Your IT Operations: Remote Office IT Has Never Been Simpler Join us to see why PC Pro named Dell PowerEdge VRTX the "2013 Server of the Year." PowerEdge VRTX may be just what...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources... All Hardware White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!