Windows 8 brings zero 'pop' to consumer PC sales
U.S. notebook and desktop sales down 21% in Windows 8's first month, says NPD, showing the new OS hasn't moved the meter
Computerworld - Windows 8 has delivered no bump to flagging consumer PC sales in the U.S., a retail research analyst said today.
"There wasn't any pop at all," said Steven Baker of the NPD Group. "The hope was that Windows 8 would shift the market to a more positive stand, add some momentum to sales. But that hasn't happened."
Since the Oct. 26 launch of Windows 8, consumer notebook and desktop sales in the U.S. have fallen 21% compared to the same period last year, said Baker. Laptop sales were down even more -- 24% year-over-year -- while desktop numbers were off considerably less, just 9%.
NPD's numbers did not include sales of the Surface RT, the Microsoft-designed tablet that runs Windows RT, an offshoot of Windows 8. Surface RT hit retail in limited distribution Oct. 26.
The computer industry has been flat or down through 2012, Baker noted, so on one hand the continuing trend wasn't a shock. "This is consistent with what's happened throughout the year," Baker said. On the other hand, many had pinned hopes on Windows 8, since new Microsoft operating systems have historically bumped up sales.
Not happening, Baker said.
Part of the problem, he said, was that Windows 8 didn't get a fresh start at retail, but had to fight for space -- and consumer dollars -- with large supplies of PCs equipped with 2009's Windows 7.
"It didn't start with a good, clean shelf," said Baker of Windows 8, adding that the Windows 7 glut was due to lethargic sales overall, and especially because of a disappointing back-to-school sales season that never cleared out inventories.
The retail data shows the extent of the problem. In the four weeks since Windows 8's launch, only 58% of the sold systems were powered by the new OS. That's markedly less than three years ago, when during the first month of sales after Windows 7's debut, 83% of the PCs sold had the then-new operating system installed.
While PC sales were down, Windows tablet sales were virtually nonexistent, Baker said. Tablet sales represented less than 1% of all Windows 8 device sales to date. With the new operating system's emphasis on touch and tablets, at the expense, many think, of familiar UI (user interface) elements on the traditional Windows desktop, that number must be especially galling to Microsoft.
The only bright spot in the data was an increase in the ASP, or "average sales price," of consumer PCs, from $433 last year to $477 over the last month. Baker attributed the ASP gain to sales of higher-priced models equipped with touch-sensitive screens.
- Windows' new normal shows software-as-a-service ambitions
- Microsoft extends Windows 8.1 Update migration deadline for business
- Microsoft puts the squeeze on Windows to shoehorn it into 16GB devices
- Google quashes 31 vulnerabilities, restores Metro mode 'steppers' with Chrome 34
- Microsoft drags customers 'kicking and screaming' into its world of faster updates
- Windows 8.1 Update deep-dive review: An OS that makes more sense
- Microsoft suspends Windows 8.1 Update release to businesses
- Windows 8.1 Update arrives today
- Microsoft requires migration to Windows 8.1 Update within 5 weeks
- FAQ: Good-bye old pal, old paint, Windows XP
- Path Selection Infographic Path Selection Infographic
- Hyperconvergence Infographic A wide range of observers agree that data centers are now entering an era of "hyperconvergence" that will raise network traffic levels faster...
- Preparing Your Infrastructure for the Hyperconvergence Era From cloud computing and virtualization to mobility and unified communications, an array of innovative technologies is transforming today's data centers.
- How WAN Optimization Helps Enterprises Reduce Costs If you wanted to break down innovation into a tidy equation, it might go something like this: Technology + Connectivity = Productivity. Productivity...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users? All Windows White Papers | Webcasts