Microsoft: 40 million Windows 8 licenses sold
Microsoft's head of Windows marketing Tami Reller shares success statistics at an investor conference
IDG News Service - Microsoft has sold 40 million licenses of the Windows 8 OS since its launch a month ago.
"We believe Windows 8 is shaping up is as one of the company's most successful products," said Tami Reller, Microsoft's chief marketing officer and chief financial officer for Windows. Reller spoke Tuesday at the Credit Suisse Annual Technology Conference, in Scottsdale, Arizona.
Reller also noted that Microsoft's Surface RT Pro would be available in January. Previously the company only stated that the computer would be available in early 2013.
She also said that Outlook.com, a relaunch of the company's Hotmail service, has attracted 25 million users.
During her talk, Reller pointed to a number of other statistics indicating how well Windows 8 has fared with users, perhaps addressing criticisms of its user interface. "When people experience Windows 8, they do find it is easy to get started and fun to learn," she said. "We know from the data we're getting in that customers do indeed get the product."
Since the launch, Microsoft has logged over 1.5 billion impressions of users deploying the start screen through remote telemetry. "So we know this is home base for customers, as we intended it to be," she said. Customers are also personalizing the start screen. Within the first three weeks, customers on average added 19 tiles to the ones that are already installed on the system.
Also, 90% of customers use the charms, which are OS features such as search and share that can be run within different apps. They use these charms on average two to three times each time they run the device. Over 85% use the desktop during their first use and approximately half visit the app store. The number of apps in the store has doubled since the OS launch. Several apps have already been downloaded more than a million times.
Microsoft has noted earlier in the month that Window 8's adoption has been faster than its predecessor, the generally well-received Windows 7, though Reller cautioned against comparing the two OSes. Windows 7 was not addressing a major change in the underlying hardware platforms, like Windows 8 is doing with the emergence of new portable form factors.
"This has been the biggest project since Windows 95," she said.
Reller recently took over part of the duties of Steven Sinofsky, who was the president of the Windows Division until he stepped down earlier this month. Julie Larson-Green took over the engineering direction of Windows, while Reller assumed control of the business and marketing duties of the flagship OS. During the question-and-answer period, the moderator asked how the departure of Sinofsky will affect Windows development. Reller responded that the Windows team has a work ethic that does not rely on any one leader.
"The team, holistically, is in great, great shape," she said.
Joab Jackson covers enterprise software and general technology breaking news for The IDG News Service. Follow Joab on Twitter at @Joab_Jackson. Joab's e-mail address is Joab_Jackson@idg.com
- 10 Hot Big Data Startups to Watch
- 11 Unique Uses for Google Glass, Demonstrated by Celebs
- How to Export Your Google Reader Account
- How to Better Engage Millennials (and Why They Aren't Really so Different)
- Telltale signs of ATM skimming
- 20 security and privacy apps for Androids and iPhones
- Big screen con artists: 7 great movies about social engineering
- IT Certification Study Tips
- Register for this Computerworld Insider Study Tip guide and gain access to hundreds of premium content articles, cheat sheets, product reviews and more.
- Deliver Customer Value with Big Data Analytics Big Data requires that companies adopt a different method in understanding today's consumer. Read this white paper to learn why Big Data is...
- Cloud Analytics for the Masses Learn the best practices in building applications that can leverage volume, variety and velocity of Big Data for organizations of any size.
- An Interactive eGuide: DDoS Attacks In today's world, Distributed Denial of Service (DDoS) attacks on organizations are becoming more prevalent. The number of attacks are increasingly annually with...
- The Total Economic Impact of Mimecast's Unified Email Management (UEM) Solution This research provides a framework to evaluate the potential financial impact of unifying your email management in the cloud. Learn More.
- 3 Reasons Why Sepaton is the World's Fastest Backup Solution Leading analyst, Storage Switzerland learns how Sepaton backs up and deduplicates massive data volumes while maintaining the industry's fastest performance - all in...
- Virtustream (Vayence) video taking a 3000-Seat SAP Environment to the Cloud How can public cloud services help your organization reduce costs and increase security for your mission All Windows White Papers | Webcasts
From invoking 'God Mode' to hacking the lock screen, here are 10 ways to make Windows 8 act the way you want. Read more...