Soaring iPhone 5 sales put iOS on top in U.S.
Android now second best selling smartphone OS in U.S, according to researcher Kantar Worldpanel ComTech
Computerworld - Soaring iPhone 5 sales in the U.S. have helped make iOS the top smartphone operating system in the country, edging out Android, according to market research firm Kantar Worldpanel ComTech.
Kantar Tuesday said its research found that iPhones now hold a 48.1% share of the U.S. smartphone market, compared to 46.7% for Android.
The iPhone 4S previously overtook Android sales for three consecutive quarters, ultimately achieving a market share high of 49.3%, according to Kantar analyst Dominic Sunnebo. He predicted that Apple will beat that share within the next two quarters thanks to the iPhone 5.
Kantar uses a combination of consumer surveys and third party reports to derive its market share numbers. The researcher regularly relies on responses from up to 1.3 million worldwide consumers, according to the Kantar Web site.
Sunnebo said in an email that Kantar interviews the same consumers every four weeks to find if they've changed phones. If a consumer gets a new phone, the researcher finds out the brands and models involved and the reasons for making the change.
Kantar regularly interviews some 20,000 consumers, Sunnebo said.
The legendary loyalty of Apple customers explains part of iPhone's ascendancy.
Kantar said that 62% of U.S. iPhone 5 sales have come from existing Apple iPhone owners who are upgrading to the new device. Those switching from Android to iPhone 5 total 13% of the total and people switching from BlackBerry devices total 6%.
"An impressive 92% of existing Apple owners in the U.S. said they will choose an iPhone the next time they upgrade," Sunnebo said.
He also heralded Apple's decision to include a larger 4-in. screen and 4G LTE capability in the iPhone 5. The Apple smartphone went on sale Sept. 21 in the U.S. and eight other countries, and sold 5 million units in its first three days, according to Apple.
Bigger smartphone screens are important to consumers, according to Kantar research.
Sunnebo's report is based on sales for the 12 weeks ending Oct. 28, which takes into account about five weeks of iPhone 5 sales.
While the iPhone platform maintains a lead in the U.S., Android still dominates worldwide.
IDC said recently that 243 million Android smartphones of all brands shipped globally to retailers in 2011, compared to 93 million Apple smartphones. For all of 2012, IDC predicted 455 million Android smartphones will ship to retailers versus 147 million iPhones.
Taken as a single model, the iPhone is still the biggest seller globally, stronger than popular Android phones like the Samsung Galaxy S 3.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen, or subscribe to Matt's RSS feed . His e-mail address is email@example.com.
- Studies show Sprint and T-Mobile need to expand U.S. coverage
- Gear Fit: Samsung strikes again with its 'build one of any device' plan
- Nokia Lumia Icon on sale Feb. 20 exclusively at Verizon
- Samsung hints at new UI for upcoming Galaxy S5
- How 'Lenovorola' changes the mobile world
- Google and Samsung grow cozier with patent deal, Motorola sale
- Should Sprint buy T-Mobile?
- iPhone, Samsung smartphone use by U.S. consumers jumps
- A mobile app reality check
- Verizon LTE getting AWS upgrades, even as execs admit to some performance 'hot spots'
Read more about Mobile/Wireless in Computerworld's Mobile/Wireless Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Protection for Every Enterprise: How BlackBerry Security Works Get an IT-level review of BlackBerry® Security, addressing data leakage protection, certified encryption, containerization and much more.
- Future Focus: What's Coming in Enterprise Mobility Management (EMM) Find out why Enterprise Mobility Management (EMM) solutions that are truly future-ready must be designed to enable Machine-to-Machine (M2M) capabilities and much more.
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Unmasking the Differences between Consumer and Enterprise File Sync & Share The consumerization of IT combined with the rapid pace of the modern mobile workplace is forcing enterprise IT teams to evaluate file sync...
- Live Webcast Workforce Mobilization for Improved Productivity A mobility research director from Aberdeen discusses reasons for extending legacy applications to mobile devices, and an integration strategist from Attachmate shows how...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Mobile/Wireless White Papers | Webcasts