Israel, Palestine take fight to social networks
Newest wartime propaganda machine lies at the feet of Twitter, YouTube and Facebook
Computerworld - Israeli and Palestinian forces have found a new means of wartime propaganda - social media.
As the two forces continue to clash, firing rockets on each other, they've also launched a war of hashtags, English-language tweets and videos on sites like Twitter, YouTube and Facebook.
Social networks have been used in recent years to get out information during a government crackdown in Iran, to topple political leaders to sway voters in the 2012 U.S. presidential election and to get information about loved ones during natural disasters.
Now social media is being used to try to sway the minds of people around the world about the growing conflict in the Middle East.
"This is a really natural move for social media," said Patrick Moorhead, an analyst with Moor Insights & Strategy. "Recipients see the information on social media and assume it's fresher, more personal and uncensored, even if it could still be spin. This could absolutely sway a political outcome. It just takes one picture or video of a personal atrocity to start a movement."
After an escalating series of skirmishes and attacks between Israeli and Palestinian militants in recent months, the conflict has expanded into a mobilization of troops, days of missile strikes and a growing list of casualties.
In the past, warring countries might drop leaflets or use Tokyo Rose to spread their propaganda. Now they send a 140-character tweet, or post a twitpic or video.
The Israeli Defense Forces, tweeting underIDFSpokesperson, is one of several Twitter accounts from the Israeli government commenting on the operation. Using hashtags like #Israelunderfire and #Pillarofdefense, the IDF is putting out information about rocket attacks on Israel, as well as using tweets to refute statements made by critics.
The IDF is also posting photos and videos of missile launches and damage caused by strikes. One YouTube video shows what is claimed to be the assassination of Hamas military leader Ahmed al-Jabari. It has been viewed more than 2 million times since it was posted Wednesday.
The IDF this week also launched a blog, chronicling strikes and counterstrikes in a flow of updates. However, as of early Friday afternoon Eastern Time, the blog was unavailable.
Not to be outdone, tweeting under the handle alqassamBrigade, the Al Qassam Brigades, the military wing of the Palestinian group Hamas, has also been speaking up about the conflict, posting information about missile attacks.
- Social Media in Technology: A Unified Strategy for Success Find out how social media is sparking a new era of customer and industry-understanding in technology enterprises and how industry leaders are overcoming...
- Securing Mobile App Data - Comparing Containers and App Wrappers Analysts agree that Mobile Device Management (MDM) is not enough when it comes to securing app data. Although it remains a critical component...
- Capabilities You Need in an IP Address Management Solution A mismanaged IP space can cripple an otherwise healthy network. Take a moment to understand what you need in an enterprise-ready IPAM solution.
- IPv6 Fundamentals IPv6 is needed to sustain the growth of the Internet. The transition from IPv4 will require planning and likely some degree of support...
- What Does it Take to Deliver a Superior Customer Experience? The Two Top-Rated Online Retailers, B&H Photo and Crutchfield Electronics, Share Their Secrets Discuss practical CX tools and service methods such as contact center agents and the use of realtime speech analytics to help contact center...
- Accelerate your innovation with IBM Bluemix™ Join us for a webcast introducing the new IBM BluemixTM. IBM Bluemix (www.bluemix.net) is a developer oriented Platform as a Service (PaaS) environment... All Social Media White Papers | Webcasts