Brightcove, Application Craft, launch cloud-based development tools
Firms take on Adobe PhoneGap, which both say isn't advancing fast enough
IDG News Service - Brightcove's native plug-in architecture for its App Cloud and Application Craft's launch of Mobile Build are the latest examples of how cross-platform development tools for mobile apps are becoming increasingly cloud-centric.
Just like in many other areas of IT, moving to the cloud holds the promise of simplifying things like configuration, in this case for developers.
Application Craft offers a cloud-based development environment, and the new Mobile Build product allows users to convert HTML5-based apps so that they can run natively on iOS, Android and Windows Phone with a single click, the company said on Thursday.
That's an alternative to having to set up an environment on a PC, which is "horribly complex if you are a Web developer," Freddy May, founder and CEO at Application Craft, said.
Meanwhile, Brightcove's App Cloud, which is a year old this month, is also used by Web developers to create native applications for Android as well as iOS. It was designed to be very cloud-centric from day one. In addition to compiling applications in the cloud, it also offers cloud-based features such as content optimization, real-time analytics and push notifications.
On Thursday, Brightcove announced two enhancements to App Cloud.
"One is the introduction of a plug-in architecture ... and the other is a set of new push notification APIs, which add more ways to segment users to better target the messages you are sending," said Phil Costa, product director for App Cloud at Brightcove.
To integrate with smartphone features such as camera and GPS, App Cloud includes APIs that lets developers enhance their application. New APIs are added with every new release, but Brightcove runs into developers that want to use features the company doesn't offer an interface for, according to Costa.
This is where the new plug-in architecture comes in.
"It allows developers build that particular piece of functionality themselves, and add it to their application," said Costa.
As part of this push, Brightcove is also building some partner plug-ins that can be used as part of the architecture, including one for Google Analytics.
The market for cross-platform development tools for mobile applications is getting increasingly competitive. Both Brightcove and Application Craft are favorably comparing their new offerings to Adobe Systems' pioneering PhoneGap platform.
Up until now Application Craft integrated its development environment with PhoneGap Build, which also compiles cross-platform applications in the cloud, according to May. But because Adobe "has been horrendously slow" in supporting plug-ins on Build, Application Craft felt it had to develop its own solution, he said.
"Our users were crying out for PhoneGap plug-ins," said May.
The company also didn't want to be dependent on Adobe for an important part of their offerings.
- Silicon Valley's 19 Coolest Places to Work
- Is Windows 8 Development Worth the Trouble?
- 8 Books Every IT Leader Should Read This Year
- 10 Hot Hadoop Startups to Watch
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- CIOs Deliver Productivity Breakthroughs with Intelligent Digital Signage Retailers have long recognized the influence that digital signage provides over a shopper's point-of-purchase decision making process.
- Oracle Fusion Financials Cloud Service Modern organizations are under intense pressure to provide accurate, reliable, and speedy financial information to business decision-makers. Furthermore, complying with global standards has...
- Cloud for Business Managers in Midsize Organizations: The Good, the Bad & the Ugly Read this independent research report to learn how business managers around the world are using Cloud applications.
- Cloud Computing eGuide In this eGuide, CIO, Computerworld, and InfoWorld offer advice, tips, news, and predictions regarding cloud implementations in the coming year and beyond. Read...
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources... All Cloud Computing White Papers | Webcasts