Beyond making it easier to recruit other women, adding women to engineering and design teams makes those teams better able to address the needs of Xerox's customer base, which worldwide includes more women than men. Just one example: Women are more likely to be users of the company's multifunction office devices, says Vandebroek.
Overall, heterogeneous workgroups are more innovative, creative and productive than "just a bunch of people all thinking the same way" -- a crucial concern for organizations like Xerox, where innovation has a direct impact on the bottom line, says Vandebroek.
Because her company has for many years sponsored large and active caucuses that support women at Xerox, as well as subgroups for technical women and women of color, among other minorities, Vandebroek feels she does have a deep bench from which to promote future female talent. (For other likely candidates, see the companies with the highest percentages of women on Computerworld's 2012 list of 100 Best Places To Work in IT.)
I just led a panel on how to become a developer. If more than five people in the room were women, I'd be surprised.
Debbie Madden, Cyrus Innovation
But that's not the case at every organization, she says -- and that's an assessment shared by a number of young, midcareer and executive-level tech women. Their general takeaway: IT has come a long way in its attitudes toward women, but there's still a long way to go.
As someone who has been recruiting developers and other tech employees in the New York area for the past 17 years, Debbie Madden counts herself among the ranks of senior technical women who are dismayed by the glacial pace of change.
"I just led a panel on how to become a developer. There were 150 people in the room, and if more than five of them were women, I'd be surprised," says Madden, executive vice president at software developer Cyrus Innovation. "When I was majoring in engineering, there was a lot of hope that women were finally starting to take on more of these STEM degrees. People were very hopeful, but I'm not seeing that now."
Madden worries that women might be taking themselves out of the mix early on in the game over work-life concerns. "One big problem is retention," she says. "Many women that I know, even when they're in their 20s, they choose careers that are going to allow them to have children. But when you're a developer working on a project, you need to be there five long days a week."
The up-all-night "brogrammer" culture at some startups doesn't help, she says. "No one's intentionally preventing female engineers from working at those companies; it's just an overall culture that's not appealing to a lot of women."
Having come up through the ranks when IT was not particularly tuned in to family concerns, Marina Lubinsky, senior vice president and CIO at hotelier Oakwood Worldwide, likes to keep an eye out for employees who may be in need of support with work-life challenges. Her concern stems directly from her own experiences in the early 1990s.
"I was with Arthur Andersen when I started a family. At that time, you were either on or off the track." -- Marina Lubinsky, Oakwood Worldwide
"I was in Europe with Arthur Andersen, which is now Accenture, when I started a family -- twin boys," Lubinsky relates. "At that time, you were either on the track or off the track. The company was closed off on what to do with me, and I was pretty much closed off to any alternatives as well."
Lubinsky left, and worked at Disney and AIG before landing at Oakwood, where in 2009, she became the first female on its executive committee. "Now it's 50-50," she says. "Three of us are women."
As for the women in her organization, Lubinsky says, "We have conversations: 'How did you get where you are?' 'What struggles did you go through?' For 20 years now, I've juggled. I've been through it all."
Several years ago, when Joanna Tang, a systems architect at Oakwood, was thinking of resigning to spend more time with her two young children, Lubinsky offered her the opportunity to work from home.
"After I had my second child, I was feeling the need to be at home more," says Tang. "Marina was very supportive. She encouraged me to stay, and gave me the option to choose my time in the office." Having a manager who'd been through the same dilemmas helped. "I did think, well, if it worked out for [Lubinsky], it can work out for me," she says.
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