Smartphone and tablet users helped Obama win
Mobile contributions to both candidates spiked during debates and conventions
Computerworld - Wireless smartphone and tablet users helped both presidential candidates raise funds and support in 2012, while mobile computing contributed directly to President Barack Obama's edge in Tuesday's presidential election.
Most exit polls show Obama won 60% of the voters aged 18 to 29. That age group also uses smartphones and other mobile phones and tablets in greater numbers than other age groups.
"Mobile computing really did make a difference in the presidential election," said Darcy Wedd, president of Payvia, a company that provided Web widgets to allow fast campaign contributions from both Obama's and GOP challenger Mitt Romney's mobile applications. "It drew more people to the polls and that was a younger demographic, and that would have helped the re-election of President Obama."
Obama, a Democrat, won just over 50% of the national vote to Romney's 48%. The president's margin was larger in the Electoral College.
Wedd said that Obama had four years as the incumbent to build up social media support on both mobile and desktop devices, including email and text-messaging databases. "Obama already had a captive audience, and you'd see him tweeting supporters to contribute $10, and then have celebrities and athletes retweeting that contribution request," Wedd said in an interview.
Payvia had to seek permission from the U.S. Federal Election Commission to allow political contributions to either candidate through mobile apps, over the mobile Web or through SMS (text) messages. Billing was done through wireless carriers, after Payvia set up relationships with all the carriers in North America and several globally. In most cases, users would text a keyword to a number to contribute a set amount.
Toward the end of the campaign, Payvia introduced simplified technology that would have allowed a smartphone user to open a campaign smartphone app, go to a donate button, then make a donation with a quick confirmation of the user's phone number from the carrier. When the confirmation was clicked, a contribution would have been made with the charge appearing on next month's cellular bill. That feature was not ready in time for this year's election, but will be available in the future,.
Wedd wouldn't disclose how much either campaign raised using mobile contributions, saying only: "Romney did lose, and that's a good way to connect the dots."
In round numbers, Obama's campaign said it raised about $1 billion for his campaign, with some 10 million Americans making individual contributions to the president.
The more notable impact of mobile campaign contributions was centered around specific events, such as the first presidential debate in October. Without disclosing the amount, Payvia said there was a 96% spike in mobile giving on Romney's mobile site during that debate on Oct. 3. The site included a link to donate via mobile directly underneath a video stream of the debate. (During that same debate, 10 million tweets about the event were made, most from mobile devices, Payvia said.)
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- OpenStack Hype vs. Reality: CIO Quick Pulse Open-source architecture can enable IT departments to build infrastructure-as-a-service (IaaS) clouds running on standard hardware.
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Protection for Every Enterprise: How BlackBerry Security Works Get an IT-level review of BlackBerry® Security, addressing data leakage protection, certified encryption, containerization and much more.
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Unmasking the Differences between Consumer and Enterprise File Sync & Share The consumerization of IT combined with the rapid pace of the modern mobile workplace is forcing enterprise IT teams to evaluate file sync...
- Live Webcast Workforce Mobilization for Improved Productivity A mobility research director from Aberdeen discusses reasons for extending legacy applications to mobile devices, and an integration strategist from Attachmate shows how...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Mobile/Wireless White Papers | Webcasts
As emerging technologies evolve they often find an initial niche in highly specialized scenarios, or in specific industry verticals, before expanding to wider areas of applicability. Within these initial niches, the early adopters can be anything from digital enthusiasts to fashionistas, or they can be folks simply using the technology because it serves a specific need extremely well. (free registration required) more