Microsoft goes with 'Windows 8 Store apps' as replacement for 'Metro'
Subs lengthy label for catchy brand name dropped in August
Computerworld - Microsoft yesterday made it official, saying that the replacement for the now-dead-and-buried "Metro" brand for apps on Windows is "Windows 8 Store."
In a session at the company's BUILD developer's conference Tuesday, Will Tschumy, a principal user experience advisor, confirmed that the nomenclature "Windows 8 Store app" was Microsoft's preferred label for the tile-based, touch-first programs it's betting will fuel the success of Windows RT, and to a lesser extent, Windows 8.
"What we're now calling the applications is 'Windows 8 Store applications,'" Tschumy said when asked how developers were supposed to think of what once had been pegged as "Metro."
Tschumy conducted a session dubbed "The Principles of Microsoft Design," which was one of several that Microsoft posted on its Channel 9 website throughout the day.
Since August, Microsoft had repeatedly declined to comment when asked what term or terms it had settled on to describe Windows apps.
Microsoft dumped the Metro brand name in August, reportedly over a trademark disagreement with a German retailer. At the time, the company insinuated that it had done nothing of the kind, but instead argued that Metro had always been a code name, an assertion that did not gibe with its widespread use by executives for months when talking about Windows 8, or the time before that when the tag applied to Windows Phone apps and design philosophy.
Since August, "Modern" and "Modern UI-style" were used at times by some groups within Microsoft, while others stuck to "Windows 8-style" to describe the new user interface (UI) and apps in Windows 8 and Windows RT.
Even the BUILD agenda didn't use Tschumy's label, instead relying on the slightly shorter "Windows Store app" 23 times in the 134 sessions' descriptions.
According to Wes Miller, an analyst with Directions on Microsoft who has been tracking the number of apps in the Windows Store, the curated marketplace currently sports more than 10,000 programs. The vast bulk of them -- approximately 88% at last count -- are free apps.
See more Computerworld Windows 8 launch coverage including news, reviews and blogs.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed . His email address is email@example.com.
- Windows 'Threshold' to go public within weeks
- How risky will it be to run old IE after Microsoft's 2016 patch stoppage?
- Deja vu all over again: Windows 7 will be the new XP
- Microsoft postpones IE's Java blocking after IT complains
- Mac sales so far in '14 may signal share push
- Chromebooks may grab 5% of PC market, about the same as Apple's Mac
- Microsoft slashes IE support, sets 'huge' edict for Jan. 2016
- Windows 8's no-name update plan nails OS's coffin shut
- Windows 8.1 biz users face patch freeze as Microsoft sets critical updates
- China scrubs Apple's iPad and MacBooks from government buying list
Read more about Mobile Apps in Computerworld's Mobile Apps Topic Center.
- Vehicles Best Practices Installation Guide With the Vehicle Best Practices Installation Guide you will learn the background on the problems and solutions as well as guidance for the...
- Use the Mobile App Mix to Choose an Enterprise App Store Strategy In this research report Gartner outlines how organizations can optimally secure, distribute, and manage mobile applications for employees and contracted workers.
- Mobile Device Management Policy Best Practices This white paper explores ten policy best-practices for secure and compliant enterprise mobility.
- Mobile Data Security: Finding the Balance Bring Your Own Device has changed the rules for corporate security on smartphones and tablets. Companies need to find the right balance in...
- Managing a Mobile Workforce Learn how this biotechnology company used a mobile device management solution to help secure data accessed by over 125 employees globally.
- Sametime 9.0 Demo Showcasing a simplified user interface for desktop, web and mobile clients, IBM® Sametime® V9.0 is energizing today's enterprise with high definition, real-time communications. All Mobile Apps White Papers | Webcasts