Microsoft goes with 'Windows 8 Store apps' as replacement for 'Metro'
Subs lengthy label for catchy brand name dropped in August
Computerworld - Microsoft yesterday made it official, saying that the replacement for the now-dead-and-buried "Metro" brand for apps on Windows is "Windows 8 Store."
In a session at the company's BUILD developer's conference Tuesday, Will Tschumy, a principal user experience advisor, confirmed that the nomenclature "Windows 8 Store app" was Microsoft's preferred label for the tile-based, touch-first programs it's betting will fuel the success of Windows RT, and to a lesser extent, Windows 8.
"What we're now calling the applications is 'Windows 8 Store applications,'" Tschumy said when asked how developers were supposed to think of what once had been pegged as "Metro."
Tschumy conducted a session dubbed "The Principles of Microsoft Design," which was one of several that Microsoft posted on its Channel 9 website throughout the day.
Since August, Microsoft had repeatedly declined to comment when asked what term or terms it had settled on to describe Windows apps.
Microsoft dumped the Metro brand name in August, reportedly over a trademark disagreement with a German retailer. At the time, the company insinuated that it had done nothing of the kind, but instead argued that Metro had always been a code name, an assertion that did not gibe with its widespread use by executives for months when talking about Windows 8, or the time before that when the tag applied to Windows Phone apps and design philosophy.
Since August, "Modern" and "Modern UI-style" were used at times by some groups within Microsoft, while others stuck to "Windows 8-style" to describe the new user interface (UI) and apps in Windows 8 and Windows RT.
Even the BUILD agenda didn't use Tschumy's label, instead relying on the slightly shorter "Windows Store app" 23 times in the 134 sessions' descriptions.
According to Wes Miller, an analyst with Directions on Microsoft who has been tracking the number of apps in the Windows Store, the curated marketplace currently sports more than 10,000 programs. The vast bulk of them -- approximately 88% at last count -- are free apps.
See more Computerworld Windows 8 launch coverage including news, reviews and blogs.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed . His email address is firstname.lastname@example.org.
- Microsoft's Bing goes ad-free for all U.S. schools
- Apple kicks off public OS X beta testing
- Russian leaker resurfaces, claims Microsoft will issue second Windows update this year
- Windows' new normal shows software-as-a-service ambitions
- Microsoft extends Windows 8.1 Update migration deadline for business
- Microsoft puts the squeeze on Windows to shoehorn it into 16GB devices
- Google quashes 31 vulnerabilities, restores Metro mode 'steppers' with Chrome 34
- Microsoft drags customers 'kicking and screaming' into its world of faster updates
- Windows 8.1 Update deep-dive review: An OS that makes more sense
- Microsoft suspends Windows 8.1 Update release to businesses
Read more about Mobile Apps in Computerworld's Mobile Apps Topic Center.
- Silicon Valley's 19 Coolest Places to Work
- Is Windows 8 Development Worth the Trouble?
- 8 Books Every IT Leader Should Read This Year
- 10 Hot Hadoop Startups to Watch
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Gartner Magic Quadrant for Mobile Application Development Platforms As unprecedented numbers of enterprises build mobile applications, the mobile application development platform market continues to grow and evolve rapidly.
- The Total Economic Impact of IBM's Worklight Platform Mobile is the fastest growing consumer technology in history. As enterprises build apps to engage these new users they are facing increased complexity...
- Improve Your Mobile Application Security with IBM Worklight IBM® Worklight helps organizations extend their business across multiple mobile devices. It provides an open, comprehensive and advanced mobile application platform to help...
- Unlock the Value of Enterprise Mobility Download this guide and learn how to manage the secure deployment of enterprise mobile apps and data, while still encouraging the levels of...
- It's Chaos Out There Worried about your mobile apps? You should be; it's chaos out there. Check out this humorous video and see if you can recognize...
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to... All Mobile Apps White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!