Asus expects to ship at least 10M tablets in 2013
Tablets sales for the company saw major growth in Q3
IDG News Service - Taiwanese PC maker Asus saw major growth in its tablet shipments in the third quarter with the launch of Google's Nexus 7 and projects the shipments will reach at least 10 million units next year.
In this year's third quarter, Asus saw its tablet shipments reach 2.3 million, more than the number of tablets shipped in the previous three quarters combined, according to the company's earnings presentation on Tuesday.
During the third quarter in July, Asus and its partner Google launched an Android tablet called the Nexus 7, with the starting price of $199. This put the device's price lower than Apple's iPad and on par with Amazon's Kindle Fire.
Asus CEO Jerry Shen said in an earnings webcast that sales of the Nexus 7 were "very good" and increasing, without elaborating. Google on Monday announced it would start selling a 32GB version of the Nexus 7 for $249, and it will also offer a $299 model with 3G capability.
In addition to partnering with Google, Asus last week also launched Windows 8 devices, including its VivoTab RT tablet. In the fourth quarter, the company projects tablet shipments will reach 2.6 million, bringing total shipments in the year to about 6.3 million.
That growth in tablet shipments is expected to continue into 2013. "I think 10 million [tablet shipments] is a conservative target," Shen said in the webcast.
Apple's iPad has continued to dominate the tablet market. But in the third quarter, Android tablets saw their worldwide market share grow to a record 41%, leaving Apple's iPad with a 57% share of the market, according to research firm Strategy Analytics.
For Asus, the Nexus 7 has helped turned the company into a larger "second tier" tablet vendor behind Apple, said Neil Mawston, an analyst with Strategy Analytics. "The Nexus 7 has given Asus an upward spike [with their shipments], giving it more devices, and more distribution," he added.
In the future, tablet sales will also rise as consumers and business users move away from laptops and toward tablets and hybrid devices, Mawston said. "That's going to open a large opportunity," he said.
- Tablets in the Enterprise: A Checklist for Successful Deployment How can you enterprise manage and secure tablets in order to protect corporate data while providing access to the information and applications employees...
- Gartner Magic Quadrant for Client Management Tools The client management tool market is maturing and evolving to adapt to consumerization, desktop virtualization, and an ongoing need to improve efficiency.
- Audit Ready and Asset Optimized: The Solid Promise of an Intelligent Software Asset Management Solution In this paper Frost & Sullivan examines the benefits of enterprise-grade Software Asset Management solutions, and how these solutions serve as the convergence...
- Pragmatic Endpoint Management: Empowering an SMB Workforce in the Age of Mobility Lacking the time for proper training and education, SMB administrators often resort to taking shortcuts to keep their environment running.This paper discusses the...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users?
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy... All Tablets White Papers | Webcasts