Surface tablets can take a fall
Big focus on hardware features includes Microsoft demo of the device being dropped
Computerworld - NEW YORK -- Microsoft officials on Thursday demonstrated that the vendor's new Surface tablet can withstand a fall from several feet onto a carpeted floor and is strong enough to be used as a skateboard.
At its presentation here, Microsoft added skateboard wheels to a Surface tablet and showed a photo of a Microsoft official standing on Surface/skateboard.
The skateboard is not for sale, of course, but Microsoft is clearly hoping that its demonstration of the strength and durability of its new 10.6-in. tablets will encourage customers to check out the Windows RT devices when they go on sale Friday. Pricing for the Windows RT version starts at $499 for a 32GB model. A Windows 8 Pro version of the Surface is due in about three months, but no pricing was announced for that model.
In previous demonstrations, including the Surface launch event in June, Microsoft demonstrated the magnetically-attached Touch Cover and Type Cover that are available for Surface devices, and highlighted the fact that the Surface has a metal rear kickstand that closes with a distinctive click. The click has inspired a catchy TV ad featuring dancers of all ages clicking the kickstands in rhythm. The covers are sold separately and start at $129.
Surface architect Panos Panay said Microsoft tested how its new tablet endured falls from 72 different positions. In his demonstration on stage, he dropped a Surface tablet from about five feet onto a carpet and said it was fine.
Patrick Moorhead, an analyst at Moore Insights and Strategy, said Microsoft showed off the durability of the Surface tablet in an attempt to compare it with the iPad, which he said is susceptible to breakage.
"They were trying to validate that Surface is tougher than iPad and can be dropped without shattering," Moorhead said. "The iPad does break, and if you break the display it's hard to repair."
There was little demonstration of the Surface's touchscreen capability, but that's more of a software-oriented feature, and Panay and Steven Sinofsky, president of Microsoft's Windows and Windows Live division, focused on the tablet's hardware design.
"It has to feel great, has to feel light and has to feel right," Sinofsky said. Panay said the Surface's ergonomic design will give users the impression that the device is lighter than its actual weight of 1.5 lbs.
The Surface has a USB port, for connecting to printers and other peripherals. It will also support a microSD card.
The Windows RT version of Surface will ship with the Office Home and Student 2013 software suite, which includes OneNote, Word, Excel and PowerPoint. It won't support older Microsoft apps.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at
@matthamblen, or subscribe to
Matt's RSS feed. His email address is mhamblen@computerworld.com.
See more by Matt Hamblen on Computerworld.com.
Read more about Tablets in Computerworld's Tablets Topic Center.
- 10 Hot Big Data Startups to Watch
- 11 Unique Uses for Google Glass, Demonstrated by Celebs
- How to Export Your Google Reader Account
- How to Better Engage Millennials (and Why They Aren't Really so Different)
- Telltale signs of ATM skimming
- 20 security and privacy apps for Androids and iPhones
- Big screen con artists: 7 great movies about social engineering
- IT Certification Study Tips
- Register for this Computerworld Insider Study Tip guide and gain access to hundreds of premium content articles, cheat sheets, product reviews and more.
- Top Three Reasons Why Customers Deploy EMC VNX with EMC VPLEX What if you could build a cost effective, continuously available storage infrastructure? Learn the top reasons users are deploying EMC VNX with EMC...
- Clearing the Clouds for Midmarket Businesses The 10-point checklist included in this expert brief has been developed to help small and midsize businesses select the cloud model and cloud...
- Perforce Case Study Learn how EMC cost-effectively transformed their infrastructure and improved storage performance by 60% by unifying storage, deploying virtualization and leveraging Flash to meet...
- Data Center Transformation: Balancing user demands with IT mandates There's a flood of user requirements, computing trends, and new technologies driving the need for you to look closely at your IT infrastructure.
- Virtustream (Vayence) video taking a 3000-Seat SAP Environment to the Cloud How can public cloud services help your organization reduce costs and increase security for your mission
- Williams & Fudge on Transforming IT with EMC Watch Williams & Fudge Data Center Director Phillip Reynolds discuss why this accounts receivable management firm turned to EMC. All Tablets White Papers | Webcasts