Apple struts iPad Mini, goes premium with $329 price
Also refreshes 9.7-in. iPad, unveils Retina-equipped 13-in. MacBook Pro, raises iMac prices by $100 (see video below)
Computerworld - Apple today unveiled the iPad Mini, a smaller tablet starting at $329 that features a 7.9-in. 1024-x-768-pixel display and can run all existing iPad software without modification.
The company also revamped the 9.7-in iPad, calling it a "fourth-generation" tablet, but like the third iteration it launched just last March, it didn't bother to slap a number in the name.
Tuesday's event was Apple's first invitation-only presentation to be publicly webcast in over two years, and just the third ever.
"I think I can tell from your excitement that you know what this is," said Philip Schiller, Apple's head of marketing, when he first showed the tablet to reporters and analysts today. "This is iPad Mini."
The new tablet is significantly lighter -- at 0.68 pounds, 53% lighter than the refreshed fourth-generation iPad -- and at just 7.2 millimeters, a quarter thinner than the full-sized iPad. Like its bigger brother, the iPad Mini comes in both black and white models, and in both Wi-Fi and Wi-Fi/cellular configurations.
"This isn't just a shrunken down iPad," asserted Schiller, adding that the specifications were equal to or better than 2011's iPad 2, which Apple will continue to sell for $399 and up.
The smaller tablet is powered by an Apple-designed A5 SoC, or "system-on-a-chip," a dual-core that also runs not only the iPad 2 but also last year's iPhone 4S.
It includes both front- and rear-facing cameras -- the latter is a 5 megapixel device -- and features the same 10-hour battery lifespan of its elders. Schiller also made it a point to note that the iPad Mini's screen resolution meant all iPad apps now in the iOS App Store will run on the tablet.
"All the software created for the iPad works on the mini, all with no change," he said.
But it's not as inexpensive as some analysts had predicted, or bloggers had hoped, much less price-competitive with 7-in. tablets from the likes of Google and Amazon.
The iPad Mini starts at $329 for a 16GB Wi-Fi model and climbs to $529 for a 64GB configuration, with a $429 32GB device in between. The 3G/LTE-capable iPad Minis are priced from $459 to $659. The cellular models will be available for AT&T, Sprint and Verizon in the U.S.
Earlier forecasts for the entry-level iPad Mini had been as low as $249, with many more pegging $299 as the likely price. Only in the last week did rumors of a $329 price surface.
"I think it's a little high," said Ezra Gottheil, an analyst with Technology Business Research, in an interview after Apple wrapped up its event. "I was figuring on no more than $299."
Carolina Milanesi of Gartner didn't disagree, but had a slightly different take.
- iPad sales skew even more toward Mini
- Apple's Mac ends up in tablet cannibal pot, too
- The case for an iPad Pro
- Is Apple's 13-in. iPad a desktop for kids?
- Balky browsers tick off tablet owners
- The PC's fate hinges on tablets, but it's 2014 or bust
- iPhone, iPad dwarf mobile rivals in small- and mid-sized firms
- iPad grabs top spot in tablet purchase poll
- Tablets remain tops in American gift-buying plans
- iOS 7 now powers 3 out of 4 Apple devices
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- The 12 PCI DSS 3.0 requirements addressed by Peer 1 Hosting This handy quick reference outlines the 12 PCI DSS 3.0 requirements, who needs to be compliant and how Alert Logic solutions address the...
- Defense Throughout the Vulnerability Life Cycle This whitepaper provides insight into how to leverage threat and log management technologies to protect your IT assets throughout their vulnerability life cycle.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Tablets White Papers | Webcasts