Autonomous cars will arrive within 10 years, Intel CTO says
Rattner also says buyers will soon be more interested in a car's technology than its engine
Computerworld - BARCELONA -- Intel CTO Justin Rattner predicts that driverless cars will be available within 10 years and that buyers by then will increasingly be more interested in a vehicle's internal technology than the quality of its engine.
Intel, the world's largest chip maker, is looking to equip autonomous smart cars with low-wattage Intel Atom chips, as well as higher-powered Core processors.
"I think in the past the automakers expressed a lot of doubt about the long-term viability of [autonomous auto] technology," Rattner said in an interview with Computerworld prior to the start of Intel's European Research and Innovation Conference here this week.
"Some were more dismissive than others," he said. "But I would say the automobile industry is definitely warming up to the idea. [The car companies are at] the point of presuming that, if not in this decade then early in the next decade, we'll be able to go out and buy a car that can take you where you want to go."
Rattner, set to keynote the Intel event tomorrow, said his next car will be a BMW 7 or 5 Series with Intel chips in the in-dash entertainment center.
"Buyer decisions are increasingly made based on a whole new set of criteria," said Rattner, who spoke to auto executives last week in Detroit. The engine and transmission are important to buyers, but a "speech driven interface or collision-avoidance technology" could soon be more important.
Work on building autonomous cars has been widely profiled in recent years.
For instance, Google's development efforts have been in the headlines for a while. The company has already road-tested a driverless car.
Google executives have been meeting with their counterparts at various automakers in an effort to find a partner to help get an autonomous car on the road within the next decade, Anthony Levandowski, head of Google's self-driving car project, said earlier this year.
Google CEO Sergey Brin showed even more optimism last month, predicting that driverless cars will be available within five years.
Rattner hopes that Brin is correct in predicting that driverless cars will be safer than those piloted by humans.
"God help us when one of them runs into sombody or runs over somebody," he added. "There would be a lot of noise about that."
When asked if he is eager to buy his own autonomous car, Rattner smirked and said, "I don't know." He noted that he likes to drive too much to look forward to giving it up.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her e-mail address is email@example.com.
- NASA upgrades humanoid robot in space
- NASA: Finding life on other planets is within our grasp
- Money talks, and that's all quantum maker D-Wave has to say
- 45 years after moon landing, NASA looks to next giant leap
- Google's 3D mapping tech flying to space station
- IBM eyes new chips for a new digital age
- Particle collider gets an overhaul to better seek out dark matter, God particle
- Tech breakthroughs may mean 'digital everything' by 2025
- Ready the robots! DARPA sets finals for robotics challenge
- Coming soon from Google, Apple or Samsung -- a car?
Read more about Emerging Technologies in Computerworld's Emerging Technologies Topic Center.
- Market Overview: Digital Customer Experience Delivery Platforms Forrester states that businesses today struggle to understand and use the tools necessary to create and manage unified, multichannel digital customer experiences across...
- The Growing Demand for Rich Media This white paper discusses how IBM Customer Experience Suite Rich Media Edition can automate rich media workflows, from collaborating with creative agencies and...
- Three Best Practices to Help Enterprises Overcome BYOD Challenges The new Bring-Your-Own-Device (BYOD) environment presents challenges for IT managers and business leaders. This paper discusses how IT managers can address those challenges,...
- Intelligent Imaging for Improved Banking Performance and Profitability A new generation of "Intelligent Imaging" solutions has emerged that is helping banks remove the burden of paper in legacy processes, like loan...
- NSS Labs & Cisco Present: Evaluating Leading Breach Detection Systems Today's constantly evolving advanced malware and APTs can evade point-in-time defenses to penetrate networks. Security professionals must evolve their strategy in lockstep to...
- Will the Real Endpoint Threat Detection and Response Please Stand Up? This webinar explores new technologies & process for protecting endpoints from advanced attackers as well as the innovations that are pushing the envelope... All Emerging Technologies White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!