U.S. mobile market ripe for disruption by Softbank, analysts say
"There is plenty of room for innovation and disruption, more so than in many other developed markets," Paolini said.
By tapping into its home-country experience, Softbank could even introduce offerings radically different from what wireline or wireless service providers have offered in the U.S., said analyst Jack Gold of J. Gold Associates.
Softbank combines its home and mobile services with services such as gaming and entertainment in addition to straight connectivity, Gold said. U.S. operators have never done that well or successfully, he said. For example, the big carriers' TV services for mobile phones have been expensive and offered limited selection.
The problem is that U.S. carriers haven't been focused on these value-added services, haven't been creative when developing them and haven't priced them attractively, Gold said. That's been true for cable and DSL (digital subscriber line) carriers as well as mobile operators, he said. For example, a cable operator might have shaken up the industry 10 years ago by offering a video-conferencing service like Skype, but none did, Gold said.
Softbank may change that pattern, Gold said.
"They need the pipe, but what they want to do is bundle services on top of that," he said. "Think of it as a new AOL." That tightly controlled subset of the Web once satisfied millions of users who were new to the Internet. Today, consumers might welcome a set of services that made mobile simpler, Gold said. For example, Softbank might sell customized, easy-to-use restaurant maps with a built-in reservation system. "There are other services that do that, but it's very messy," Gold said.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- The 12 PCI DSS 3.0 requirements addressed by Peer 1 Hosting This handy quick reference outlines the 12 PCI DSS 3.0 requirements, who needs to be compliant and how Alert Logic solutions address the...
- Defense Throughout the Vulnerability Life Cycle This whitepaper provides insight into how to leverage threat and log management technologies to protect your IT assets throughout their vulnerability life cycle.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Wireless Carriers White Papers | Webcasts