14-year old to launch site for posting your own product reviews
OrbitFront, debuting at Demo Fall, will give consumers a referral fee when their review leads to a purchase through the site
IDG News Service - Tyler Simpson knows a lot about reviewing tech products. The Seattle 14-year-old and his friend, Brandon Keller, have created several YouTube channels, including ThatAppleGeek, where they review products and report on technology.
With their YouTube experience and following, Simpson and Keller now get loaner units from vendors so they don't have to buy products just to review them. They are building OrbitFront as a platform to help other online reviewers get loaners, reach an audience, form a community with other reviewers, and earn some money along the way. They'll introduce the site at the Demo Fall conference in Santa Clara, California, on Wednesday.
OrbitFront, which was set to go live in alpha testing by Wednesday, will act as an intermediary between vendors and online reviewers. Manufacturers will work with OrbitFront to list products available for review on the site, and reviewers will go through the catalog to pick out the gear they want to try. It will be up to the reviewers to request loaners from the vendors, but OrbitFront will collect and forward those requests.
When a vendor approves a loan request, it will provide a discount code that the reviewer can use to order the product for free through the OrbitFront site. After two weeks, the loaner will be due back to the vendor. To protect vendors from reviewers who try to keep the products they're lent, OrbitFront will follow up on vendor complaints and then dock the reviewer's PayPal account for the price of the product if necessary, Simpson said.
The site will host both video and written reviews. Though it will start out with videos embedded from YouTube, OrbitFront is also working on its own hosting platform. The company will work to keep the reviews useful, weeding out ones that don't take a critical look at products and back up their conclusions, Simpson said. The community of reviewers on OrbitFront will provide some of that policing by flagging content, and the company will follow up with warnings and possible canceling of offending reviewers' accounts.
"A biased reviewer won't last long on the site, because if a follower of them buys the item because of their review, they're obviously going to be outraged if it's a horrible product, when it got high marks," Simpson said.
Consumers who read or watch a review on OrbitFront will be able to buy the product immediately through the site. OrbitFront won't be a reseller itself but will connect visitors with the vendors' own stores, similar to the way Amazon Marketplace acts as a channel for many sellers, Simpson said. When the sale is made, the reviewer and OrbitFront each will get a 5 percent cut of the price. For reviewers who have advertising on their YouTube videos, embedding them on OrbitFront's site can also generate additional views and revenue, Simpson said.
OrbitFront is already talking with some vendors about participating, Simpson said. The company expects to start out with midsize vendors of accessories rather than big device makers such as Apple and Samsung. Attracting a strong lineup of vendors is the biggest challenge Simpson sees for the company. However, working with OrbitFront can give vendors valuable product feedback and good exposure, he said.
"Users trust reviews a lot, unlike advertising," Simpson said. "It actually works quite well as marketing."
Crafty hackers hack craft stores -- again.
Michaels Stores (NYSE:MIK) has finally confirmed the details of the point-of-sale hack revealed in January. It's unclear what's taken them so long -- the company claims the hack was "highly sophisticated," but everyone uses a blah-blah phrase like that.
Your humble blogwatcher notes that the problem persisted for more than a month after the news first broke. smh.
In IT Blogwatch, bloggers are aghast that, for the second time, the company's POS was hacked -- lasting almost nine months.
- IT Certification Study Tips
- Register for this Computerworld Insider Study Tip guide and gain access to hundreds of premium content articles, cheat sheets, product reviews and more.
- The Big Data Opportunity for HR and Finance
- If CEOs, CFOs, CIOs, and CHROs want to drive their businesses forward, they will need to quickly recognize the enormous value of big...
- Manufacturing Outlook: Improving time to market, operational effectiveness and innovation in a highly competitive environment
- An enterprise project portfolio management solution can help manufacturers position themselves in the new competitive landscape.
- Time-to-Market: The Need for Speed in the Automotive Industry
- Bringing new vehicles to market quickly has never been more challenging. To bring new models to market on-time and on budget, automakers need...
- Application Rationalization Scorecard: Analysis to Action
- This paper details a proven method, used most recently to evaluate a financial services application portfolio. At the method's core is the scorecard....
- Changing the Way Government Works: Four Technology Trends that Drive Down Costs and Increase Productivity
- This paper discusses four technology-based approaches to improving processes and increasing
productivity while driving down department and agency costs.
All Financial IT White Papers
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources...
- LIVE EVENT: 5/7, The End of Data Protection As We Know It. Introducing a Next Generation Data Protection Architecture. Traditional backup is going away, but where does this leave end-users?
- On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Mobile Security: Containerizing Enterprise Data In this on-demand webinar, Fixmo's Lee Cocking, VP of corporate strategy, explains why Apple-ization trends like mobility and "bring-your-own-device" (BYOD) are driving the...
- Endpoint Data Management: Protecting the Perimeter of the Internet of Things Not surprisingly, "Internet of Things" (IoT) and Big Data present new challenges AND opportunities for enterprise IT. Teams need to harness, secure and...
- All Financial IT Webcasts