Troubled Apple Maps app sparks attack ad from Google's Motorola
New ad joins a chorus of satirical criticism over problematic iOS 6 maps app
Computerworld - Motorola Mobility, a division of Google, has created an ad that mocks the troubled Apple Maps application in iOS 6.
iOS 6, which runs on the new iPhone 5, was rolled out last Wednesday to generally positive reviews. One notable trouble spot, however, has been the Maps application, which replaces an earlier similar app from Google.
Motorola has now joined a fray begun by other smartphone makers such as Samsung and Nokia, which have used satirical video ads to take on Apple and the iPhone 5.
In its ad, first posted Friday on Google +, Motorola compares Google Maps on its Droid Razr M side-by-side with Apple's iOS 6 maps app on an iPhone 5, labeling Apple's as "#iLost."
"Looking for 315 E 15th in Manhattan?" the ad asks. "Google Maps on Droid Razr M will get your there and not #iLost in Brooklyn."
Other examples of problems with Apple Maps have included an extra airfield for Dublin, problems with various place names, and grainy images on maps.
An Apple spokeswoman told AllThingsD on Thursday that the map service was launched with the knowledge that "it is a major initiative and we are just getting started with it.... We are continually improving it and as is a cloud-based solution, the more people use it, the better it will get.... We appreciate all of the customer feedback and are working hard to make the customer experience even better."
Apple's reaction to the criticism and its Maps app troubles seems to have only emboldened various critics as well as direct competitors.
A number of short satiric and sometimes crude videos on a Google+ section for #iLost includes one with a car smashing through a crowd of bicyclists, apparently on a path recommended by Apple Maps. Another post shows that Apple Maps renders the Eiffel Tower flattened to the ground in two dimensions.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His email address is email@example.com.
- Apple to fix iOS 7 crash bug
- Apple rang up $10B in app sales in 2013
- Balky browsers tick off tablet owners
- iPhone, iPad dwarf mobile rivals in small- and mid-sized firms
- iOS 7 now powers 3 out of 4 Apple devices
- How to fix iOS 7 glitches
- After a week, iOS 7 runs more than half of Apple's mobile devices
- First look: The new iPhone 5S impresses
- iOS 7 off to speedy adoption start
- Amazon redesigns Kindle app for iOS 7, adds Collections
Read more about iOS in Computerworld's iOS Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Protection for Every Enterprise: How BlackBerry Security Works Get an IT-level review of BlackBerry® Security, addressing data leakage protection, certified encryption, containerization and much more.
- Future Focus: What's Coming in Enterprise Mobility Management (EMM) Find out why Enterprise Mobility Management (EMM) solutions that are truly future-ready must be designed to enable Machine-to-Machine (M2M) capabilities and much more.
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the... All iOS White Papers | Webcasts