Apple's iPhone 5 invite sparks new spike in trade-ins
Tuesday's invitation for Sept. 12 event triples quote volume as consumers look to cash in on old phones
Computerworld - Apple's cryptic invitation on Tuesday to an event set for next week triggered another surge in trade-in activity by consumers wanting to unload older iPhones in time to buy the new model.
Some trade-in companies registered spikes on Tuesday that were as high as 300% above the week before. Apple issued invitations to reporters, bloggers and analysts for a Sept. 12 event that day.
Because the invite features a large number "12" casting a shadow resembling a "5," the expectation is that Apple will roll out a new smartphone called the "iPhone 5" next Wednesday.
"News of the Apple event invitation triggered a lot of activity," said Jeff Trachsel, chief marketing officer at NextWorth, one of several companies that buy used smartphones from consumers. "The number of quotes generated compared to the previous week was up 190%."
Other companies saw an uptick in trade-in activity.
"Tuesday was a pretty interesting day," said Bob Kilinski, the chief marketing officer of CExchange, an electronics trade-in firm that handles programs from 40 brick-and-mortar retailers, mobile carriers and online sources in the U.S. Among its clients: eBay's Instant Sale, Wal-Mart and Radio Shack. "Immediately after the news, we saw a 300% week-over-week jump in the number of people going online to check prices for their current iPhones."
According to Todd Witkemper, a spokesman for online marketplace eBay, quote activity on its Instant Sale website was up 40% Tuesday compared to the same day of the previous week.
The upswing had been expected: In previous Apple product launches, the number of consumers retrieving price quotes for their iPhones and iPads has jumped when news hits that the company has set an event date.
Most of the trade-in vendors, however, anticipate an even bigger day next week, when Apple unveils the iPhone 5 and spells out the new model's hardware specifications and price.
They also again noted that trade-in activity this year has remained much brisker than in 2011, when Apple launched the iPhone 4S.
"It is definitely a lot bigger," said Anthony Scarsella, chief gadget officer at Gazelle, who said that quote activity at his company's website was five times that of 2011 during the same period.
During August, eBay's Instant Sales generated 340% more used iPhone price quotes than the same month last year.
The stronger interest in selling used iPhones this year -- and an earlier surge in appraisal volume than in 2011 -- has prompted trade-in experts to predict that the iPhone 5 will sell like hotcakes. "This will be the biggest iPhone launch ever for Apple," said Scarsella.
"People are not just waiting for this release," added Dan Brauser, CEO of Usell. "They're waiting for it and thinking about it and pushing rumors along even before the release is officially acknowledged by the company."
- Apple will 'set the world on fire' with iPhone 6 sales
- The other Apple economy: $2B in devices on eBay
- Apple sends users scrambling for OS X Yosemite
- Apple grows Mac sales by 18% on the back of the MacBook Air
- What to listen for during Apple's earnings call today
- Timeline: How Apple's iOS gained enterprise cred
- Apple and IBM: A winning combo for IT
- IBM and Apple ties go way back
- Apple quickly counters China claim of iPhone spying
- China calls the iPhone and iOS 7 threats to national security
- Tips for Driving User Adoption in New Technology Deployment Read this checklist on tips for driving user adoption to see where you stand.
- Agility & Scalability for Oracle EBS R12 and RAC on VMware vSphere 5 This white paper outlines extensive performance and scalability testing of Oracle EBS applications on a Vblock™ Systems with vSphere 5.
- Oracle and VCE: The Next Step in Integrated Computing Platforms In this ESG Lab review you will learn how a VCE system driven by Oracle, delivers the perfect blend of high performance and...
- Migrate Oracle Apps from RISC/UNIX to Virtualized x86 Ready to move Oracle to a virtualized environment? This brief explains how true converged infrastructure can help you migrate from a RISC/UNIX environment...
- Keep Servers Up and Running and Attackers in the Dark An SSL/TLS handshake requires at least 10 times more processing power on a server than on the client. SSL renegotiation attacks can readily...
- On Demand: Mastering the Art of Mobile Content Management Mobile device usage in the enterprise has skyrocketed, and it continues to escalate. IT must answer to users who demand access to their... All Smartphones White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!