Nokia apologizes for fake video used to depict Lumia 920 optical abilities
Nokia provides updated video showing actual Lumia 920 prototype with Pureview anti-blur
Computerworld - Nokia issued an apology Thursday for an advertisement that lacked a disclaimer for using a simulated video to describe the new PureView anti-blur technology inside its Lumia 920 smartphone.
"We should have posted a disclaimer stating this was a representation of OIS (Optical Image Stabilization in PureView) only," Nokia said in a blog post entitled "An apology is due."
The blog continues: "This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created."
The blog post, written by Heidi Lemmetyinen of Nokia (with no title given), includes a 16-second video snippet used at the Wednesday news event in New York City where the Windows Phone 8-based Lumia 920 and Lumia 820 smartphones were launched.
The video snippet shown to reporters was different than the simulated video included in some Nokia advertising.
The video snippet in the blog post has a split-screen with both sides showing the same scene from the point of view of a person riding a bike along a seaside dock.
The video on the left side of the split screen was taken using an unnamed smartphone that lacked OIS technology. The video on the right side, which shows the same scene with greater visual clarity, is said to be shot with a Lumia 920 prototype using OIS.
The difference in the two video images is "apparent," the blog post says.
It isn't clear how the advertising representation was created or exactly when and where it was used. Nokia couldn't be reached for further comment on the situation.
Various commenters on the Nokia blog praised the company for owning up to the problem, though others were less forgiving. "Once a liar, always a liar," said a commenter named "testr."
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen, or subscribe to Matt's RSS feed . His e-mail address is firstname.lastname@example.org.
- Studies show Sprint and T-Mobile need to expand U.S. coverage
- Gear Fit: Samsung strikes again with its 'build one of any device' plan
- Nokia Lumia Icon on sale Feb. 20 exclusively at Verizon
- Samsung hints at new UI for upcoming Galaxy S5
- How 'Lenovorola' changes the mobile world
- Google and Samsung grow cozier with patent deal, Motorola sale
- Should Sprint buy T-Mobile?
- iPhone, Samsung smartphone use by U.S. consumers jumps
- A mobile app reality check
- Verizon LTE getting AWS upgrades, even as execs admit to some performance 'hot spots'
Read more about Smartphones in Computerworld's Smartphones Topic Center.
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
Red Hat Enterprise Linux - The Original Cloud Operating System
Linux adoption is growing against a number of measures, such as the
number of supercomputers that run Linux and the size of the contributing...
- OpenStack Hype vs. Reality: CIO Quick Pulse Open-source architecture can enable IT departments to build infrastructure-as-a-service (IaaS) clouds running on standard hardware.
- Building a Bridge to the Next Generation Data Center Selecting a widely adopted operating system is a foundational component of a standardization strategy.
- OpenStack and Red Hat: IDC White paper Most OpenStack deployments are by public cloud providers that are early adopters of technology and use OpenStack in a do-it-yourself deployment and support...
- Webinar: Building a Big Data solution that's production-ready Big data solutions are no longer just a nice-to-have.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well... All Smartphones White Papers | Webcasts