SAP exec: HANA customer count nears 600, pricing tweaks coming
Some 100 customers are live in production on SAP's in-memory database platform
IDG News Service - SAP is close to having 600 customers for its HANA in-memory database platform and is also making some adjustments to enterprise edition pricing, an executive said during a webcast event on Wednesday.
There are now more than 500 total customers for HANA, which was released about a year go, and SAP is "closing in on 600 who have purchased it," said Steve Lucas, global executive vice president and general manager, SAP database and technology. About 100 are in full production scenarios while another 200 projects are ongoing, according to Lucas.
In addition, about 40 percent of HANA customers so far aren't running core SAP applications, meaning the product is gaining fairly broad traction among enterprise IT shops, Lucas said.
SAP has called HANA the fastest-growing product in company history, with it on track to generate at least A!320 million (US$403 million) in revenue this year.
The company has released public pricing figures for some versions of HANA, but has been less specific concerning the enterprise edition.
There are reasons for SAP's reticence about the latter's cost, according to Lucas. For one, SAP is working on some changes, although he didn't provide specifics. "We're tweaking a few things, in a good way, and I'm always cautious about etching something in stone," Lucas said.
"We think we're in a good spot with HANA pricing, and so far, so good," he added.
Also during the webcast, Lucas emphasized that SAP is positioning HANA as a full platform for companies to adopt.
"HANA is much, much more than a database," he said. That said, SAP plans to invest heavily in improving HANA's platform services, he added. "I don't mind admitting it's a year old and that some of those need maturing."
SAP is also trying to build an ecosystem of startup companies building on HANA, and has primed the pump with a special venture-capital fund. Overall, SAP is "getting an accelerated pickup" of interest in HANA from third-party vendors, according to Lucas.
SAP will likely shed more light on HANA's future during the vendor's upcoming Tech Ed conference in October.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Aberdeen Group: Marketing Analytics for Manufacturing: Forging Customer Insights There are no recalls for poor marketing. Manufacturers need to get their customer intelligence and messaging right the first time. Learn how.
- SIEM: Keeping Pace with Big Security Data Learn how SIEM can have the right database back-end and offer security intelligence that leverages contextual data to achieve a strong security posture...
Red Hat Enterprise Linux - The Original Cloud Operating System
Linux adoption is growing against a number of measures, such as the
number of supercomputers that run Linux and the size of the contributing...
- OpenStack Hype vs. Reality: CIO Quick Pulse Open-source architecture can enable IT departments to build infrastructure-as-a-service (IaaS) clouds running on standard hardware.
- Webinar: Building a Big Data solution that's production-ready Big data solutions are no longer just a nice-to-have.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well... All Databases White Papers | Webcasts