Pinterest goes all-in with mobile, releasing Android, iPad apps
Social network also updates its app for Apple's iPhone, while making Android debut
Computerworld - Looking to get in on the booming mobile market, social network Pinterest has unveiled mobile apps for its pinboard service.
The move comes less than a week after Pinterest shed its invitation-only policy and opened its registration to anyone.
Both efforts should help Pinterest increase its user base, which already shows strong user base numbers.
Earlier this week, online traffic tracker Experian Hitwise reported that last month, Pinterest was the third most popular social network. The pinboard site garnered 119 million visits, compared to 250 million at Twitter and 7.5 billion at Facebook.
"It may sound funny, but our goal has never been to keep you online," the company posted on its blog. "Instead, we want to inspire you to go offline and do things that you love. Today, we're making it easier to take your inspirations with you by providing new apps for Android, iPad and iPhone."
The new apps are available for download at Apps.Pinterest.com.
Cashing in on the burgeoning mobile market is important to any social network.
Facebook, for example, has taken hits from industry and financial analysts for not yet having a way to monetize their quickly growing mobile user base. In documentation filed with the U.S. Securities an Exchange Commission prior to Facebook's initial public offering earlier this year, Facebook's lack of a mobile plan was categorized as a "risk factor" for investors.
However, this isn't a problem for Facebook alone. It's the same for all social networks.
With mobile apps, Pinterest is taking the first steps not only to reach out to potential mobile users, but also to eventually generate revenue.
The company noted that its Android app is custom-designed for both phones and tablets.
For iPhone owners, the redesigned app features a 2-column layout that lets users see more pins.
iPad owners may have been given the best Pinterest experience with the new and redesigned apps, the company said.
"The [iPad] app offers users new ways to engage with pins, whether swiping the screen to resume browsing after viewing a board, or using the embedded browser to see what others are pinning from their favorite sites," the company wrote.
Pinterest is like an online, shareable scrapbook. The site is a collection of collections, which offers a look into the worlds of food, athletics, fashion and travel. The site is set up so users can create pages of interest by pulling in images from around the Web. If a user spots an image -- of, for example, an interesting hairstyle, piece of pottery or culinary dish -- she can use a plug-in to grab it and "pin" it to her virtual board.
People who follow the user can see her pinboards, repin their favorite images and comment on them.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed . Her e-mail address is firstname.lastname@example.org.
- Why the social networks are falling apart
- Now is 'good timing' for Twitter's IPO
- Facebook to test new mobile payment service
- Facebook embedded posts good for business
- Facebook gets its mobile game on
- Who said that? Social network launched for anonymous users
- The social network wars are over. The winner: email!
- State social media privacy laws a mixed bag for businesses
- Facebook rethinks its 'hackathons' with an eye toward mobile
- How companies should navigate social media in a crisis
Read more about Social Media in Computerworld's Social Media Topic Center.
- Social Media in Technology: A Unified Strategy for Success Find out how social media is sparking a new era of customer and industry-understanding in technology enterprises and how industry leaders are overcoming...
- Big Data, Big Mess: Sound Risk Intelligence Through Complete Context This paper examines the insecurity of the small businesses in the supply chain and offers tips to close those backdoors into the enterprise.
- Using Cyber Insurance and Cybercrime Data to Limit Your Business Risk This paper examines the challenges of understanding cyber risks, the importance of having the right cyber risk intelligence, and how to use this...
- 5 Tips to Secure Small Business Backdoors in the Enterprise Supply Chain This paper examines the insecurity of the small businesses in the supply chain and offers tips to close those backdoors into the enterprise.
- NSS Labs & Cisco Present: Evaluating Leading Breach Detection Systems Today's constantly evolving advanced malware and APTs can evade point-in-time defenses to penetrate networks. Security professionals must evolve their strategy in lockstep to...
- Will the Real Endpoint Threat Detection and Response Please Stand Up? This webinar explores new technologies & process for protecting endpoints from advanced attackers as well as the innovations that are pushing the envelope... All Social Media White Papers | Webcasts
Our new weekly Consumerization of IT newsletter covers a wide range of trends including BYOD, smartphones, tablets, MDM, cloud, social and what it all means for IT. Subscribe now and stay up to date!