Pinterest goes all-in with mobile, releasing Android, iPad apps
Social network also updates its app for Apple's iPhone, while making Android debut
Computerworld - Looking to get in on the booming mobile market, social network Pinterest has unveiled mobile apps for its pinboard service.
The move comes less than a week after Pinterest shed its invitation-only policy and opened its registration to anyone.
Both efforts should help Pinterest increase its user base, which already shows strong user base numbers.
Earlier this week, online traffic tracker Experian Hitwise reported that last month, Pinterest was the third most popular social network. The pinboard site garnered 119 million visits, compared to 250 million at Twitter and 7.5 billion at Facebook.
"It may sound funny, but our goal has never been to keep you online," the company posted on its blog. "Instead, we want to inspire you to go offline and do things that you love. Today, we're making it easier to take your inspirations with you by providing new apps for Android, iPad and iPhone."
The new apps are available for download at Apps.Pinterest.com.
Cashing in on the burgeoning mobile market is important to any social network.
Facebook, for example, has taken hits from industry and financial analysts for not yet having a way to monetize their quickly growing mobile user base. In documentation filed with the U.S. Securities an Exchange Commission prior to Facebook's initial public offering earlier this year, Facebook's lack of a mobile plan was categorized as a "risk factor" for investors.
However, this isn't a problem for Facebook alone. It's the same for all social networks.
With mobile apps, Pinterest is taking the first steps not only to reach out to potential mobile users, but also to eventually generate revenue.
The company noted that its Android app is custom-designed for both phones and tablets.
For iPhone owners, the redesigned app features a 2-column layout that lets users see more pins.
iPad owners may have been given the best Pinterest experience with the new and redesigned apps, the company said.
"The [iPad] app offers users new ways to engage with pins, whether swiping the screen to resume browsing after viewing a board, or using the embedded browser to see what others are pinning from their favorite sites," the company wrote.
Pinterest is like an online, shareable scrapbook. The site is a collection of collections, which offers a look into the worlds of food, athletics, fashion and travel. The site is set up so users can create pages of interest by pulling in images from around the Web. If a user spots an image -- of, for example, an interesting hairstyle, piece of pottery or culinary dish -- she can use a plug-in to grab it and "pin" it to her virtual board.
People who follow the user can see her pinboards, repin their favorite images and comment on them.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed . Her e-mail address is email@example.com.
- Now is 'good timing' for Twitter's IPO
- Facebook to test new mobile payment service
- Facebook embedded posts good for business
- Facebook gets its mobile game on
- Who said that? Social network launched for anonymous users
- The social network wars are over. The winner: email!
- State social media privacy laws a mixed bag for businesses
- Facebook rethinks its 'hackathons' with an eye toward mobile
- How companies should navigate social media in a crisis
- Wall Street pushes for exemptions in state social-media monitoring laws
Read more about Social Media in Computerworld's Social Media Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- The Business of Social Business Social business represents a significant transformational opportunity for organizations. Read this whitepaper to learn more.
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- The 12 PCI DSS 3.0 requirements addressed by Peer 1 Hosting This handy quick reference outlines the 12 PCI DSS 3.0 requirements, who needs to be compliant and how Alert Logic solutions address the...
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Social Media White Papers | Webcasts