Analytics tool helps voters search social media streams of Obama, Romney campaigns
Atigeo's free tool lets users quickly find each candidate's position on issues
Computerworld - Data analytics firm Atigeo has released an online tool designed to help voters quickly research the positions of the two major U.S. presidential candidates on a wide range of election issues.
The tool uses a contextual semantic search technology to let users pull data from the social media feeds of both President Barack Obama and GOP challenger Mitt Romney, and their respective parties' Twitter, RSS feeds and Facebook pages.
The tool (available at Red2012Blue.com and Blue2012Red.com) lets voters use simple search terms to pull up every Tweet, Facebook post and blog item that either candidate or their respective parties have posted on the issue.
All of the search results are organized by party. Users can click on each result to see the raw material and drag each search result to a 'relation box' in the center of the screen to get an immediate view of all related content from both sides. All results are organized and presented to the user based on relevance to the original query.
An embedded data visualization tool lets users view the search results for a particular query in 3D format. Users can rotate the image, zoom in on specific results and move it around to see if they can find any non-obvious or unforeseen relationships in the results.
The goal is to "present the content being shared by the candidates and their parties via social networks in a completely agnostic manner" and in their original raw format, said Christopher Burgess, chief operating officer and chief security officer of Atigeo. The tool currently tracks 12 data feeds across both parties.
Burgess did not say how many tweets or others posts are being generated each day, but noted that Democrats have been out-producing Republicans by a 3-to-1 margin in terms of the overall number of posts being tracked.
A quick Computerworld review of the tool shows that users can indeed pull in a lot of data from both parties' social media posts. However, not all of the results appeared to be relevant to the query. Searching for posts related to "cybersecurity," for instance, generated links to tweets and posts on economic security, job security and physical security. The tool does not allow users to sort or filter results, as Atigeo's commercial implementations allow.
Atigeo's tool is powered by the company's xPatterns semantic search platform. The technology is designed to let organizations search vast sets of structured and unstructured data for hidden correlations and connections. According to Burgess, the technology can be used to process large volumes of data to glean actionable business intelligence from seemingly disconnected bits of information.
The company has partned with several organizations to demonstrate real-use cases for its technology, Burgess said. One example is Atigeo's xPatterns Explorer for PubMed. The tool is designed to enable better medical research by letting users quickly search through and correlate information from the more 400,000 documents stored within the U.S. National Institutes of Health's PubMed body of medical research.
The company's xPatterns Domain Explorer for Wikipedia enables a similar search of all the content on Wikipedia's domain, Burgess said.
Jaikumar Vijayan covers data security and privacy issues, financial services security and e-voting for Computerworld. Follow Jaikumar on Twitter at @jaivijayan or subscribe to Jaikumar's RSS feed . His e-mail address is firstname.lastname@example.org.
Read more about Business Intelligence/Analytics in Computerworld's Business Intelligence/Analytics Topic Center.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- The value of smarter oil and gas fields With global energy requirements continuing to rise, the exploration, development and production of new oil and gas resources are shifting to increasingly challenging...
- Smarter Environmental Analytics Solutions: Offshore Oil and Gas Installations Example This IBM Redbooks® Solution Guide describes a solution for implementing smarter environmental monitoring and analytics for oil and gas industries. The solution implements...
- Piecing Together the Business Intelligence Puzzle Business intelligence (BI) technology collects and analyzes company data, delivering relevant information to corporate decision-makers in an effort to produce favorable outcomes.
- Harness IT -- An Introduction to Business Intelligence Solutions Learn the key selection criteria required to provide your organization with the capability to address structured data, unstructured data and mobile demands so...
- Live Webcast Increasing the Value of Your Reports and Dashboards Learn how incorporating other analytical capabilities such as predictive modeling and visualization can increase the value of your reports and dashboards by providing...
- The Software-Defined Data Center: Is your ADC ready? Data center transformation is accelerating beyond virtualization to next-generation cloud architectures and software-defined data centers, bringing new challenges for application performance, scalability and...
- Application Acceleration: Optimize the End-User Experience Watch this on-demand webcast and learn how you can optimize your web content, accelerate performance across any device and browser combination, and offload... All Business Intelligence/Analytics White Papers | Webcasts