Facebook spars with advertiser over click fraud allegation
Facebook said it can detect click fraud despite a company's claim that 80% of its ad clicks were generated by bots
IDG News Service - Facebook said Monday it has defenses in place to detect click fraud despite one company's claim it detected suspicious clicks on its advertisements billed to it by the social-networking site.
The accusation is a problem for Facebook, which is already coping with high expectations from Wall Street following its IPO over the potential revenue the site could generate from online advertising.
Limited Run, which provides a platform for selling digital music and physical items, wrote that it noticed only about 20% of the clicks it was paying for lead people to its website. The company said it tried several analytics services and still could not verify more than 15 to 20% of the clicks.
It concluded that the clicks were coming from "bots," or automated programs engineered to fraudulently click on ads, driving up the amount of money it had to pay Facebook for the advertisements. The company didn't blame Facebook for intentionally trying to drive up advertising revenue and said it didn't know the source of the bots.
"We tried contacting Facebook about this," Limited Run wrote. "Unfortunately, they wouldn't reply. Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue? No. Is it strange? Yes."
Facebook said in an email it was investigating the claims and noted that it has defenses in place for such kind of fraud. A fake click, it said, would come from a fake account, which would be disabled immediately upon discovery.
The company said it has "systems in place that attempt to detect and filter certain click activity, including repetitive clicks from a single user, clicks that appear to be from an automated program or bot, or clicks that are otherwise abusive."
Limited Run officials could not be immediately reached for comment. In a separate dispute, Limited Run said Facebook was not allowing the company to change its name on its page unless it paid money. Facebook attributed the issue to a miscommunication and said it was working to resolve it.
Send news tips and comments to firstname.lastname@example.org
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Cybersecurity Imperatives Reinvent Your Network Security With Palo Alto Networks The Rise of CyberSecurity
- 10 Things Your Next Firewall Must do Next-Generation Firewalls Defined
- Firewall Buyers Guide Operate as the core of your network security infrastructure
- Getting Started With a Zero Trust Approach to Network Security The Traditional Approach to Network Security is Failing. View Now>>
- Webinar: Building a Big Data solution that's production-ready Big data solutions are no longer just a nice-to-have.
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well... All Internet Search White Papers | Webcasts