SAP to detail 'five-pillar' analytics strategy
The new marketing push comes alongside the arrival of a new feature pack for SAP's BusinessObjects software
IDG News Service - SAP is planning to organize its analytics and BI (business intelligence) product strategy around five "pillars," or subject areas, spanning from essential platform technology to social collaboration, the company announced Tuesday.
Other pillars include "creative" technologies, or ones that provide self-service features for individual users; support for mobile analytics; and "extreme" technologies such as predictive analytics, SAP said in a statement.
Feature pack 3 for the 4.0 version of its Business Objects BI suite, and a new version of SAP's Visual Intelligence tool, both of which are now generally available, include capabilities that touch all five areas, SAP said.
The feature pack contains new support for analytics on iPhones and Android devices, as well as support for the open-source Hadoop framework for large-scale data processing, said Jason Rose, vice president of solution marketing, business intelligence, in an interview prior to Tuesday's announcement.
SAP now supports the HiveQL query language for Hadoop as part of the BI suite's Information Design tool, which is used to create "universes," semantic layers that map to different data sources for querying.
In addition, SAP's Crystal Reports software "can go directly against the Hadoop layer," Rose said.
Version 1.0.1 of Visual Intelligence, a product first announced in May, adds the ability to load data from Microsoft Excel and CSV files and an integration with StreamWork. Visual Intelligence initially supported data held in SAP's HANA in-memory database.
Essentially a "branch" of the Business Objects Explorer tool, Visual Intelligence runs on the desktop and is meant to give business users a way to easily probe data and create visualizations on their own.
SAP's "five-pillar" marketing push suggests it wants to position itself as a virtual one-stop shop for enterprises, who kept spending money on such products even through the recession. Recent research from IDC predicted that the analytics market will hit $50.7 billion by 2016, experiencing a compound annual growth rate of 9.8%.
The coming years will see analytics vendors push specialized applications aimed at a particular industry or business process, according to IDC. SAP is pursuing this strategy as well with a series of products built to run on top of HANA.
SAP executives are expected to discuss the company's analytics strategy further during a Web event later Tuesday.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com
- Seattle Children's Accelerates Citrix Login Times by 500% with Cross-Tier Insight Seattle Children's is a leading research hospital with a large and growing Citrix XenDesktop deployment. With ExtraHop, the IT team at Seattle Children's...
- McKesson Makes Application Hosting for Hospitals Faster, More Efficient With ExtraHop, McKesson identified the root cause of slow Citrix XenApp application launches and adopted a more intelligent, proactive IT operations model that...
- A Non-Geek's Big Data Playbook A visual playbook for the non-geek yet technically savvy business professional who is still trying to understand how big data impacts the enterprise...
- Reducing Expenses Starts with the Programming Skills of Operations Groups Reducing expenses can start with the programming skills of operations groups. Read this article to learn how to improve the bottom line, and...
- Charting Your Analytical Future - "Making predictive analytics part of your business processes" Webinar This session will show how predictive analytics can be used throughout the organization by anyone looking for answers and how organizations can make...
- Capturing Data in Motion: Delivering Real-Time Insight from Data Streams This webcast will help organizations of all types and sizes learn about a technology and business strategy for tapping into the wealth of... All Business Intelligence/Analytics White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!