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Salesforce.com buys corporate 'perks' software vendor ChoicePass

The deal reflects Salesforce.com's foray into human-resources applications

By Chris Kanaracus
June 19, 2012 10:47 AM ET

IDG News Service - Salesforce.com has acquired ChoicePass, a Web company that offers companies services for providing employees with perks and discounts at local businesses.

"Since launching our Perks product, we've found that there is massive demand from businesses for innovative ways to manage employee engagement, rewards and incentives," ChoicePass said on its official blog this week. ChoicePass and Salesforce.com "share the same vision and passion for employee recognition, as well as our entrepreneurial spirit," it added.

ChoicePass will shutter its operations and close down its website on June 30, according to the post. Terms of the deal were not disclosed.

It's not clear what will become of ChoicePass' technology, which includes an Android mobile application. A Salesforce.com spokesman confirmed that ChoicePass workers would be joining the company, but declined further comment.

The deal would seem to tie most closely to Salesforce.com's ongoing push into human-resources software, which got a boost through its acquisition of Rypple late last year.

Rypple focuses on employee performance, with tools that allow co-workers and managers alike to provide feedback and recognition to their peers and subordinates on an ongoing basis.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com

Reprinted with permission from IDG.net. Story copyright 2014 International Data Group. All rights reserved.
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