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Windows Phone will pass iPhone by 2016, IDC says

Apple's iOS-based iPhone will fall to third place while Android remains in place as top-selling smartphone OS

June 6, 2012 08:36 AM ET

Computerworld - IDC projects that shipments of Windows Phone will displace Apple iOS to become the number two OS running smartphones in 2016.

Android will retain the top spot, IDC said Wednesday morning.

The growth of iPhone smartphones from Apple will moderate over the five-year IDC forecast because the popular device will have saturated many markets around the world.

During the period, Apple will start having to rely on its customers to replace older iPhone models while searching out new buyers in emerging markets. "Emerging market growth is of utmost importance if iOS is to gain share," IDC said.

The researcher predicts that Windows Phone will gain market share over the five-year period despite its slow start.

Nokia, which is making Windows Phone-based devices, is seen as strong in emerging markets, IDC added.

In 2016, IDC projects that the iPhone's worldwide market share will drop from from 20.5% in 2012 to 19%. Meanwhile, Windows Phone's share will jump from 5.2% in 2012 to 19.2% in 2016, IDC said.

Android will continue to hold its top position over the five years, though it's share will decline slightly from 61% in 2012 to 52.9% in 2016, IDC said.

Android shipments will be dominated by Samsung-made devices, although there will continue to be many Android smartphones from manufacturers such as Motorola, HTC, and LG.

The news for Apple is not all bad, though, because shipment volumes will continue to increase through 2016 despite the decline in market share, IDC noted. That's because the overall smartphone market will continue to grow by 12.7% over the five-year period.

Even shipments of the struggling BlackBerry smartphone from Research in Motion will grow by nearly 11% over the five years, though its market share will decline slightly from 6% to 5.9% in 2016, IDC said.

IDC said BlackBerry's market share will barely decline because many customers in emerging markets want affordable messaging devices.

Some 686 million smartphones will ship in 2012, an increase of by nearly 39% over 2011, IDC said.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at Twitter@matthamblen, or subscribe to Matt's RSS feed Hamblen RSS. His e-mail address is mhamblen@computerworld.com.

Read more about iOS in Computerworld's iOS Topic Center.



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