97% of enterprise tablet users got an iPad in Q1, survey finds
For Good Technology, Apple's three tablets have become the defacto standard in the enterprise
IDG News Service - Apple's dominance over Android in the corporate tablet market grew in the first quarter, according to a survey from mobile device management and wireless email vendor Good Technology. The iPad accounted for 97.3% of tablets activated by enterprise users in that time period, the research found.
Good continuously analyzes what devices are used among its thousands of corporate and government users. Most are based in the U.S, but the data takes into account global activations too, according to a spokeswoman. Devices from Research In Motion were not part of the survey.
Apple's market share is up from 94.7% during the last three months of 2011. Consequently, Android's market share among enterprise tablet users dropped from just over 5% to 2.7%.
The three iPad models were the go-to choice for businesses and were also quite popular among users who are allowed to bring their own device to work, according to Good. Android-based tablets, on the other hand, are not gaining traction among its customers, it said.
The financial services sector is where the most iPad users can be found, followed by business and professional services companies and the life sciences sector.
The problem for the Android camp is that there are no price-performance advantages with choosing one of their products, according to Leif-Olof Wallin, research vice president at Gartner.
"No one in their right mind buys a device that doesn't have the same prestige for the same amount of money when they aren't getting hardware that's better. Apple still has a big lead," he said.
There is also more enterprise software that has been customized for the iPads, Wallin said.
For now, Apple has cornered the tablet market, but the arrival of the first tablets based on Microsoft's Windows 8 should affect tablet activation numbers, Good said.
The iPad 2 was still the most popular of Apple's tablets during the first quarter, and the second most popular device overall. The third-generation iPad got off to a flying start among enterprise users and was the fourth most popular mobile device -- including tablets and phones -- even though it was only available during the end of the first quarter.
Among mobile devices overall, the iPhone 4S was the most popular product by a wide margin, according to Good's survey. The latest iPhone had a record-setting quarter with 37% of all activations among Good customers. The iPhone 4 came in third place.
The overall split between iOS and Android was 80% to 20%, respectively, compared to 71% to 29%, respectively, in the fourth quarter.
Send news tips and comments to firstname.lastname@example.org
- Best iPhone, iPad Business Apps for 2014
- 14 Tech Conventions You Should Attend in 2014
- 10 Desktop Apps to Power Your Windows PC
- How to Add New Job Skills Without Going Back to School
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- OpenStack Hype vs. Reality: CIO Quick Pulse Open-source architecture can enable IT departments to build infrastructure-as-a-service (IaaS) clouds running on standard hardware.
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Protection for Every Enterprise: How BlackBerry Security Works Get an IT-level review of BlackBerry® Security, addressing data leakage protection, certified encryption, containerization and much more.
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Unmasking the Differences between Consumer and Enterprise File Sync & Share The consumerization of IT combined with the rapid pace of the modern mobile workplace is forcing enterprise IT teams to evaluate file sync...
- Live Webcast Workforce Mobilization for Improved Productivity A mobility research director from Aberdeen discusses reasons for extending legacy applications to mobile devices, and an integration strategist from Attachmate shows how...
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Mobile/Wireless White Papers | Webcasts
As emerging technologies evolve they often find an initial niche in highly specialized scenarios, or in specific industry verticals, before expanding to wider areas of applicability. Within these initial niches, the early adopters can be anything from digital enthusiasts to fashionistas, or they can be folks simply using the technology because it serves a specific need extremely well. (free registration required) more