Yahoo earnings rise, but revenue treads water
Yahoo's profit was up in the first quarter, but its share of the online advertising pie continued to shrink
IDG News Service - Yahoo reported Tuesday that its first-quarter profit came to US$286 million, up 28 percent from the same quarter last year, but the company's total revenue revealed much more modest gains.
Yahoo brought in $1.2 billion in total revenue for the first quarter of 2012, up just 1 percent year over year.
Search ad revenue rose 3 percent to $470 million, but display ad revenue fell 2 percent to $511 million. Meanwhile, the digital ad market in the United States grew 23 percent in the same year-over-year comparison, according to eMarketer.
Earlier this month, Yahoo laid off about 2,000 workers, roughly 14 percent of its workforce.
The company's new CEO, Scott Thompson, is expected to lay out his vision for turning the company around in a conference call for financial analysts and shareholders Tuesday afternoon.
Cameron Scott covers search, web services and privacy for The IDG News Service. Follow Cameron on Twitter at CScott_IDG.
- Aberdeen Group: Marketing Analytics for Manufacturing: Forging Customer Insights There are no recalls for poor marketing. Manufacturers need to get their customer intelligence and messaging right the first time. Learn how.
- The Brave New World of Customer-Centric Manufacturing The Unique Opportunity for Manufacturers to Better Understand their Consumers
- See the Possibilities Utilizing Data Visualization Do you simply want to collect data, or do you want to derive business insights from it? What if you could quickly and...
- SANS: Next-Generation Datacenters = Next-Generation Security This whitepaper takes a look at some new technology that may allow security teams to implement more flexible and capable protection models in...
- Is SQL Server AlwaysOn really as powerful? Tips and Tricks from the field With the introduction of AlwaysOn, Windows Clustering Services is now more critical than ever.
- What Does it Take to Deliver a Superior Customer Experience? The Two Top-Rated Online Retailers, B&H Photo and Crutchfield Electronics, Share Their Secrets Discuss practical CX tools and service methods such as contact center agents and the use of realtime speech analytics to help contact center... All IT Industry White Papers | Webcasts