How Not to Spam Twitter: 5 Tips
Think you're being a good business citizen on Twitter? As Twitter takes action against spammers, pay attention to your tweeting habits.
PC World - Twitter served notice to spammers earlier this month that it's beefing up its anti-spam measures, and it has filed a lawsuit against five "aggressive tool providers and spammers" to keep its feeds clean. How can you keep your business off of Twitter's radar while still conducting some form of commerce using the tool? These five tips can help.
1. Don't Mention People Unless You're Talking to Them
This is one of the spam moves that's in Twitter's crosshairs, and anyone with an account has likely been a target: A spammer throws in a link to a product along with a mention of your user name, which prompts you to read the tweet, since we're all plugged into our Mentions like Pavlov's dog. A business that seeks to address particular power users with a promotion may consider doing this. But if you really want to tell someone about a promotion who has previously demonstrated that they're into your product, send them a direct message instead.
2. Don't Tweet All Deals and Promotions Relentlessly
It's easy to wear out Twitter followers by tweeting every single sale, promotion, or product that you offer. While you obviously have to do some of this, limit yourself to a few promotional tweets per day, and use the rest of your feed to interact with customers. Retweeting articles and blog posts that are relevant to your industry and responding to customer inquiries will put you in the sweet spot.
3. Stop Using Spammy Twitter Tools
The tools that Twitter objected to enough to sue include TweetAttacks, TweetAdder, and TweetBuddy, which act as tweet spam broadcasters. It also took legal action against Adscend Networks, an ad network that Twitter alleges creates tweet spam. Unfortunately for these companies, the legal outcome doesn't matter at this point; Twitter has judged them and will likely have an issue with any business using them. If you happen to use any of these services, you'd be wise to discontinue, at least for now. This may have you questioning the validity of other tools that you use with Twitter. As with any social media service, use your instincts. If it feels spammy, like a service that claims to net you 100,000 followers overnight, it probably is.
4. Keep Sales Language to a Minimum
Those familiar with writing ads for Google AdWords know they can't use terms like "best in the world" or "#1 top results" in their ads. While Twitter is unlikely to penalize you for using such terms that lack evidence to back up such claims, it sounds disingenuous and your followers won't like it. If you win an award, shout it from the rooftops, but avoid cheesy sales lines that are more at home in an 1980s elevator pitch.
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Pay-as-you-Grow Data Protection: IBM Tivoli's Full-featured Data Protection Suite for Small to Medium Businesses IBM Tivoli Storage Manager Suite for Unified Recovery gives small and medium businesses the opportunity to start out with only the individual solutions...
- Streamline Data Protection with IBM Tivoli Storage Manager Operations Center IBM Tivoli Storage Manager (TSM) has been an industry-standard data protection solution for two decades. But, where most competitors focus exclusively on Backup...
- Simplify and Consolidate Data Protection for Better Business Results Learn about IBM® Tivoli® Storage Manager Operations Center, which provides advanced visualization, built-in analytics and integrated workflow automation features that leapfrog traditional backup...
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...
- The New Way to Work Knowledge Vault This Knowledge Vault focuses on how, in today's increasingly virtual world, it's more important than ever to engage deeply with employees, suppliers, partners,... All Desktop Apps White Papers | Webcasts