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Microsoft to start charging for Bing search API

Microsoft will stop offering its API for free, bringing it in line with Google's practice of charging for access

By Cameron Scott
April 12, 2012 08:37 PM ET

IDG News Service - Microsoft will begin charging developers to use the API (application programming interface) for its Bing search engine, the company announced Thursday.

Developers will pay a minimum monthly subscription fee of $40, Microsoft said. It will collect the fee through the Windows Azure Marketplace, where the API will be hosted. All users will move to the pay-per-use regime within a few months, it said.

The Bing API allows developers to incorporate Bing search results into their applications. Microsoft said the changes will give them "fresher results, improved relevancy and more opportunities to monetize their usage of the Search API."

The change will involve "a new API end point, moderate changes to the request and response schemas, and a new security requirement," Microsoft said.

Bing's share of the search market recently hovered at around 15%, according to comScore. Google, which gets a dominant 66% of all search queries, already charges developers who make more than 100 queries a day to its search API.

Cameron Scott covers search, web services and privacy for The IDG News Service. Follow Cameron on Twitter at CScott_IDG.

Reprinted with permission from IDG.net. Story copyright 2014 International Data Group. All rights reserved.
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