Yahoo CEO needs to outline his vision after layoffs
Employees, industry watchers left to guess what comes next, analysts say
Computerworld - As Yahoo announced layoffs of about 2,000 employees Wednesday, industry watchers were asking when its CEO will lay out his vision for the struggling company's future.
In its statement, the company said: "Through its restructuring efforts, Yahoo intends to grow by responding more quickly to customer needs and competing more effectively in areas where it can win. Yahoo has identified key parts of the business -- a select group of core businesses, the platforms that support those core businesses, and the data that drives deep personalization for users and ROI for advertisers -- where the company will intensify efforts and redeploy resources globally, all focused on increasing shareholder value."
Scott Thompson, Yahoo's new CEO, announced the cuts Wednesday morning. What he didn't say, however, was whether this was the first in a series of cuts, what departments would be hardest hit and if he's working to rebuild the company or preparing it to be sold.
"You need to be clear so you can get the people behind you. It's just showing inexperience," said Rob Enderle, an analyst with the Enderle Group. "At the very least, he needs to articulate a strategy. He needs to lay out a plan, if only to get the employees on board with wherever he's going. He needs to give people some clarity of his vision. He says he's rebuilding something, so he needs to tell people what he's creating."
Enderle added, "You only get away with reshuffling chairs on the Titanic so long. Before too long, you have to right the ship."
For weeks, there have been reports that not only layoffs, but a corporate reorganization, were coming for Yahoo, which has fallen out of the top rungs of Internet companies. Last September, former CEO Carol Bartz was ousted from the company. Since then, co-founder Jerry Yang and several board members have left as well.
Both Enderle and Patrick Moorhead, an analyst with Moor Insights & Strategy, said Wednesday's layoff announcement is just the beginning of another round of sweeping changes at Yahoo.
"Companies in crisis like Yahoo are never finished until they start coming out of the woods. These are like earthquakes, with many aftershocks," Moorhead said. "In general, layoffs combined with an inspiring vision and mission would be positive, but I don't see the vision. Layoffs never are a substitute for a strategy, and many times layoffs are a token to Wall Street."
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