Nokia set to bring Lumia smartphones to China
Nokia's smartphone market share in China has fallen due to competition from Android devices
IDG News Service - Nokia will bring the first of several Lumia smartphones to China starting in April, as the company moves to reclaim its share in a key market where Android handsets have begun to dominate.
The company has partnered with China Telecom to begin selling its Lumia 800c smartphone early next month, Nokia CEO Stephen Elop said during a Wednesday event to introduce its Lumia devices.
Nokia also plans to sell its Lumia 900, Lumia 710 and Lumia 610c in China during this year's second quarter and will make its Lumia phones available with the country's two other mobile operators, China Mobile and China Unicom, some time in the future.
Nokia has already released the Lumia 800 in European markets. But the Lumia 800c is built specifically for China Telecom's CDMA (Code-Divison Multiple Access) network, and includes a 1.4 GHz processor, a 3.7-inch touch screen, and an 8 megapixel camera. The Lumia 800c will be priced at no-contract for $570.
The Lumia smartphones could give Nokia a much needed comeback in China, which is expected to become the world's largest smartphone market this year. In last year's fourth quarter, the company had a 20% share of the country's smartphone market, down from the 42% it had in the first quarter, according to CK Lu, an analyst with research firm Gartner.
"The rise of Android use in China has been very high. Nokia's Symbian platform cannot keep the pace with market growth," he said.
Many Chinese users, however, like the Nokia brand, Lu said. The company also has a strong sales channels in the country and has shown in the past it can localize its products in a way that appeals to consumers.
"I think they have an opportunity in the Chinese market," he said. "People remember the brand and people are waiting for good products."
On Wednesday, Nokia's CEO called China a leading market for the company and noted that Nokia was rebuilding its foundation after having undergone a period of transition. Nokia's Lumia phones debuted last year and were the company's first handsets to use the Windows Phone operating system.
The company's Lumia phones for China feature Nokia's own software including online maps, driving navigation and a music service, which will offer free downloads to songs for users during the first 12 months. Nokia has also partnered with leading Chinese Internet firms including Sina, Renren and Tencent to bring their services to the devices.
"I think we are doing very well in localizing our products," said Nokia executive vice president of global sales Colin Giles in an interview with journalists. "We believe this is something we bring much better than the competition."
- Hadoop for Dummies Today, organizations in every industry are being showered with imposing quantities of new information. Along with traditional sources, many more data channels and...
- The Top Five Ways to Get Started with Big Data Despite the increased focus on big data over the past few years, most organizations are still talking about what big data is rather...
- Data Warehouse Augmentation: The Queryable Data Store While organizations have, to date, been busy exploring and experimenting, they are now beginning to focus on using big data technologies to solve...
- The IBM Big Data Platform IBM is unique in having developed an enterprise class big data platform that allows you to address the full spectrum of big data...
- Live Webcast Best Practices: How to Improve Business Continuity with Virtualization VMware solutions include a range of business continuity capabilities to help ensure availability for applications across your virtualized environment. Learn More>>
- Endpoint Data Management: Protecting the Perimeter of the Internet of Things Not surprisingly, "Internet of Things" (IoT) and Big Data present new challenges AND opportunities for enterprise IT. Teams need to harness, secure and...
- Best Practices: How to Improve Business Continuity with Virtualization VMware solutions include a range of business continuity capabilities to help ensure availability for applications across your virtualized environment. Learn More>> All Data Center White Papers | Webcasts