Marvel hopes to give comic books a boost with augmented reality content
Extra content will include new footage and commentary from the creators
IDG News Service - Next month Marvel Comics is releasing a new application that will add augmented reality content to some of its comic books, the company announced on Sunday at the SXSW Interactive conference in Austin, Texas.
Augmented reality allows computer-generated content to be superimposed over a live camera view of the real world. There are different ways to do this but the technology Marvel will use relies on image detection, and has been developed by Aurasma.
The necessary Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement.
By opening the application and holding the device in front of compatible comic book page, users will able to unlock free extra content including new footage and commentary from creators, according to Marvel.
Compatible comic book pages will be tagged with an AR logo, and the augmented reality content will be included with titles such as Iron Man, Thor, Captain America, Spider-Man, Wolverine and Hulk, Marvel said.
North American comic book sales have had ups and downs in the last decade. Last year, 72.1 million comic books were sold, a step up from the 69.2 million copies sold in 2010. That's still not close to the 85.3 million copies sold in 2007, according to data from Comics Chronicles.
The comic book hasn't changed much, but augmented reality will expand the reading experience and add more value, according to Marvel.
Send news tips and comments to firstname.lastname@example.org
- Silicon Valley's 19 Coolest Places to Work
- Is Windows 8 Development Worth the Trouble?
- 8 Books Every IT Leader Should Read This Year
- 10 Hot Hadoop Startups to Watch
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- ERP in the Cloud and the Modern Business View IDC's White Paper, to review IDC CloudTrack Survey findings, gain expert insight into the challenges and opportunities the cloud presents, and determine...
- Oracle ERP Cloud Service - Back-Office Solutions that Keep You in Front Learn how you can harness the power of the cloud to run your business more effectively and lower upfront costs.
- Integration with Oracle Fusion Financials Cloud Service While moving your financial system to the cloud may seem straightforward, truly realizing the advantages of the cloud requires a complete understanding how...
- Hadoop for Dummies Today, organizations in every industry are being showered with imposing quantities of new information. Along with traditional sources, many more data channels and...
- Live Webcast Best Practices: How to Improve Business Continuity with Virtualization VMware solutions include a range of business continuity capabilities to help ensure availability for applications across your virtualized environment. Learn More>>
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources...
- Endpoint Data Management: Protecting the Perimeter of the Internet of Things Not surprisingly, "Internet of Things" (IoT) and Big Data present new challenges AND opportunities for enterprise IT. Teams need to harness, secure and... All Data Center White Papers | Webcasts