IT's 6-step guide to adopting consumerization
Most businesses are accepting, even embracing, consumer technology. What do they know that you don't?
InfoWorld - If your IT department is resisting the "consumerization" trend, it's in the minority. Recent research shows that most enterprises are proactively addressing this trend and the new relationship between IT and users that often accompanies a consumer IT strategy. What do they know that you don't?
Many of the fears regularly expressed by some technology and business executives -- often related to information security in the mobile environment -- can be effectively addressed through technology and policy.
[ Get savvy about the consumerization of IT with InfoWorld's special reports: Understand how to both manage and benefit from the consumerization of IT trend with InfoWorld's "Consumerization Digital Spotlight" PDF special report. | Get a handle on the mobile management framework with our overview guide. | Then go deep into BYOD mobile strategies and deployment approaches in our "BYOD and Mobile Deep Dive." | Sign up for InfoWorld's weekly Technology: Consumerization newsletter today. ]
A recent survey by the consultancy Avanade found that 60 percent of the companies are adapting their IT infrastructure to accommodate employee's personal devices, rather than restricting use of such devices. Also, 91 percent of the executives say their IT department has the staff and resources needed to manage the use of consumer technologies. In that environment, resistance really is futile.
As your organization moves to consumer-based technologies such as tablets and smartphones, cloud services, a mix of PCs and Macs, and social networking, here are critical practices to help create the right environment to make both IT and the business happy.
Consumerization step 1: Create a culture that welcomes consumer techHow can your organization ensure it gets the most out of consumerization and users have the freedom they need while at the same time maintaining appropriate control?
Perhaps the first move the organization needs to make is adjust its cultural orientation and attitudes from one of zero tolerance on consumer technologies to one of intellectual curiosity and business opportunity, says Frank Petersmark, former CIO of Amerisure and now a CIO advocate at the consulting firm X by 2.
Instead of automatically frowning on, say, employees bringing their own devices to work, you might think about how best to leverage this new technology and the processes that come with it for better customer service, improved profitability, or increased productivity, Petersmark says. An organization's ingrained culture is probably one of the biggest inhibitors to effectively and sensibly leveraging the opportunities presented by technology consumerization.
Part of the cultural change is getting IT out of the mind-set that only technology people can make technology choices.
For example, the IT team at the Austin (Texas) Convention Center had a hard time accepting that consumer products such as iPads would be suitable for use in its business environment, says Joe Gonzales, IT services manager. "In our organization, there is this perception that if a product didn't get ordered from our Dell Premier page, then it's not good enough to use in the enterprise."
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- Partners in Mobile Device Management: AirWatch & CDW When it comes to Mobile Device Management, it's not just what you know. It's who you know. That's why CDW partners with industry...
- Getting Agnostic about Mobile Devices The idea of being able to interact with customers, prospects, and stay attuned to competitive pressures is not new, but the velocity at...
- Mobile Policy Checklist Here's what to consider when putting together a mobile policy designed to support a highly productive workforce.
- Mobile Applications Case Study: 8 Billion Transactions a Day The story documents how the online brokerage company tradeMONSTER created a custom mobile app and the success gleaned from this initiative. Also covered...
- Mobile Apps and Devices Slash Customer Cycle Time Consolidated Engineering Laboratories' field employees used to collect data on triplicate forms that were sometimes hard to read and difficult to manage. After...
- Cloud Knowledge Vault Learn how your organization can benefit from the scalability, flexibility, and performance that the cloud offers through the short videos and other resources... All Mobile Device Management White Papers | Webcasts