Looming iPad 3 launch sparks tablet trade-in stampede
Buy-back companies, eBay note 8X-to-10X higher interest in dumping old iPads as Apple preps new model
Computerworld - Talk of the impending debut of Apple's newest iPad, including the company's announcement yesterday of a March 7 launch event in San Francisco, has pushed tablet trade-in volumes to record levels, buy-back companies said today.
Their reports were consistent with those from online auctioneer eBay, which said that it had fielded 10 times more tablet trade-in offers -- nearly 98% of which were for iPads -- on its Instant Sale site this month than during the same stretch last year before the iPad 2's debut.
"People are very eager for the iPad 3," said Anthony Scarsella, the chief gadget officer of Gazelle, attributing that enthusiasm for a 500% jump in quotes that his company has served compared to last month. "The jump in volume happened a lot earlier than last year for the iPad."
Gazelle is one of several companies that purchase older devices, including smartphones and tablets, from users, then refurbish and resell them direct to consumers via eBay and Amazon.com, as well as to wholesalers.
The new iPad, dubbed iPad 3 by almost everyone -- even though Apple hasn't officially given it a name, priced the various models or even disclosed changes from 2011's iPad 2 -- will be the third in Apple's tablet line. It's expected to go on sale shortly after the launch event Apple will hold in San Francisco next Wednesday.
Rival buy-back company NextWorth has also seen a massive jump in iPad trade-ins, Jeff Trachsel, that company's chief marketing officer, said in an interview today.
"There wasn't a lot of activity in January, I think because people were keeping their powder dry," said Trachsel about the rumors that swirled even then of an impending iPad 3. "But recently we've seen a pretty massive increase, as much as 800% above last month, in [trade-in] quotes for the iPad."
Both Gazelle and NextWorth provide trade-in quotes to potential customers, who select options to describe the conditions of their iPads and designate the model.
"Most of the trade-ins are iPad 2s, which shows that the early adopters -- people who bought an iPad and then an iPad 2 -- are the first to commit to the iPad 3," said Trachsel.
Scarsella agreed, saying that iPad 2 quotes accounted for 75% of all iPad buying offers Gazelle has given.
The waning and waxing of trade-in activity is directly tied to the news and rumors that float to the top of the Web, said Scarsella and Trachsel.
When talk surfaced three weeks ago that Apple would unveil the iPad 3 the first week of March, trade-in interest shot up 400%, said Scarsella. News Tuesday that Apple had sent invitations to reporters and analysts for the March 7 event sent them soaring even higher.
- iPad share of tablet market jumps as Kindle Fire slumps
- iPad in the Enterprise: IT Must Stay Ahead of the Curve
- Does the iPad cannibalize Apple's laptops?
- Skepticism mounts over Windows RT's enterprise role
- Tech Clash: The iPad vs. Asus Eee Pad Transformer Prime
- Expert: iPad Wi-Fi issues may be linked to power management
- Complaints about iPad Wi-Fi problems continue to climb
- iPad buyers: Your tablet is at the store (maybe)
- iPad's Australia problem exposes LTE roaming issues
- Apple confirms imprecise iPad battery meter, says it's by design


- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Practice Management: Double Billing Rate and Improve Patient Services
- Would you like to double your billing rate and achieve faster payment for services?
Download this customer success story to see how One Health... - Mission Critical Data Explosion and Customer Case Study
- Would you like to double your tier 1 storage capacity while simultaneously reducing your storage footprint?
Download this customer success story to see how... - Protecting Against Database Attacks and Insider Threats: Top 5 Scenarios
- Read this new eBook to learn the top five scenarios and essential best practices for preventing database attacks and insider threats.
- Database Activity Monitoring Is Evolving
- Read the analyst report and learn how you can leverage the core capabilities of a DAP solution for better database security.
- Establishing a Strategy for Database Security is No Longer Optional
- The options for securing increasingly valuable databases are very broad and deep, and can be confusing. This research provides an overview of three... All Macintosh White Papers
- Distributed Database Security with Real-time Monitoring
- View this demo and learn how IBM InfoSphere Guardium database activity monitoring can help protect your sensitive data in distributed DBMS environments with...
- InfoSphere Warehouse Packs Demo
- These flash modules make warehousing more tangible and relevant to business users through detailed explanations of the InfoSphere Warehouse Packs.
- Delivery Management -- Extending Lifecycle Management
- Date: Wednesday, June 20, 2012, 1:00 PM EDT
Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs,... - Leverage automation today to reduce IT complexity
- Date: Tuesday, June 5, 2012, 2:00 PM EDT
Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific... - Redefine Expectations in the Data Center
- Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three... All Macintosh Webcasts
