Apple sets iPad 3 launch event for March 7
Invite hints the next tablet will lack a physical home button, offer higher-res screen
Computerworld - As expected, Apple today issued invitations to the media for an event next Wednesday, March 7, where it's expected to launch the next iPad.
Invitations were received by bloggers and reporters, including those with the IDG News Service, which is operated by IDG, the parent company of Computerworld.
The news confirmed earlier speculation that Apple would debut the newest iPad -- which most have labeled iPad 3 -- in early March, which later settled on March 7, the same day of the week Apple used to launch the original tablet in 2010 and last year's iPad 2.
"We have something you really have to see. And touch," read the invitation, which continues Apple's tradition of keeping its invitation text cryptic.
The background shows part of an iPad screen, with a finger poised over the Calendar app, which is set to March 7. If the background is a photograph of the iPad 3 and not digitally manipulated, it hints that the tablet will not sport a physical home button, as have earlier iPads.
Some bloggers argued that the photo also showed a higher-resolution, or so-called "Retina," display.
Apple will host the launch event at the Yerba Buena Center for the Arts in San Francisco, a regular venue for the company's press-only announcements and where former CEO Steve Jobs introduced the iPad 2 on March 2, 2011.
This will be the first time that Jobs, who died last October after a long battle with pancreatic cancer, will not host an iPad launch.
The event will kick off at 10 a.m. PT, and wrap up an hour or so later.
Most experts believe the iPad 3 will feature a higher-resolution screen, a faster processor -- perhaps Apple's first quad-core -- and more internal memory. They have been split on whether the new tablet will support the faster LTE data networks like those now being deployed in the U.S. by Verizon and AT&T.
In an interview two weeks ago, Aaron Vronko, CEO of Rapid Repair, a repair shop and do-it-yourself parts supplier for the iPhone, iPod and iPad, said, "I'd be extremely surprised if the iPad 3 didn't support LTE," adding that because tablet users consume even more data than smartphone users, the faster speeds will be important as Apple faces competition from Android-powered tablets.
Verizon offers LTE in 195 U.S. markets, while AT&T boasts coverage in just 26 cities.
Apple has not said anything about the price of the new iPad -- some recent rumors have claimed it will cost about $80 more than current models -- when it will go on sale or even the official name of the tablet.
Prices, on-sale dates and naming are likely to be disclosed March 7.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at
@gkeizer, on Google+ or subscribe to Gregg's RSS feed
. His email address is gkeizer@computerworld.com.
See more by Gregg Keizer on Computerworld.com.
- iPad share of tablet market jumps as Kindle Fire slumps
- iPad in the Enterprise: IT Must Stay Ahead of the Curve
- Does the iPad cannibalize Apple's laptops?
- Skepticism mounts over Windows RT's enterprise role
- Tech Clash: The iPad vs. Asus Eee Pad Transformer Prime
- Expert: iPad Wi-Fi issues may be linked to power management
- Complaints about iPad Wi-Fi problems continue to climb
- iPad buyers: Your tablet is at the store (maybe)
- iPad's Australia problem exposes LTE roaming issues
- Apple confirms imprecise iPad battery meter, says it's by design
Read more about Macintosh in Computerworld's Macintosh Topic Center.


- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Practice Management: Double Billing Rate and Improve Patient Services
- Would you like to double your billing rate and achieve faster payment for services?
Download this customer success story to see how One Health... - Mission Critical Data Explosion and Customer Case Study
- Would you like to double your tier 1 storage capacity while simultaneously reducing your storage footprint?
Download this customer success story to see how... - Protecting Against Database Attacks and Insider Threats: Top 5 Scenarios
- Read this new eBook to learn the top five scenarios and essential best practices for preventing database attacks and insider threats.
- Database Activity Monitoring Is Evolving
- Read the analyst report and learn how you can leverage the core capabilities of a DAP solution for better database security.
- Establishing a Strategy for Database Security is No Longer Optional
- The options for securing increasingly valuable databases are very broad and deep, and can be confusing. This research provides an overview of three... All Macintosh White Papers
- Distributed Database Security with Real-time Monitoring
- View this demo and learn how IBM InfoSphere Guardium database activity monitoring can help protect your sensitive data in distributed DBMS environments with...
- InfoSphere Warehouse Packs Demo
- These flash modules make warehousing more tangible and relevant to business users through detailed explanations of the InfoSphere Warehouse Packs.
- Delivery Management -- Extending Lifecycle Management
- Date: Wednesday, June 20, 2012, 1:00 PM EDT
Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs,... - Leverage automation today to reduce IT complexity
- Date: Tuesday, June 5, 2012, 2:00 PM EDT
Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific... - Redefine Expectations in the Data Center
- Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three... All Macintosh Webcasts
