Skip the navigation
News

Analyst: Microsoft won't copy Apple's online-only sales for Windows 8

But may trim upgrade edition count by dropping Ultimate from retail

February 24, 2012 03:59 PM ET

Computerworld - Microsoft will probably trim the number of Windows 8 editions it will sell later this year, but won't mimic Apple's online-only approach to OS upgrades, a retail sales analyst said today.

In developed countries, including the U.S., Microsoft offers Windows 7 in four SKUs, or editions: Home Premium, Professional, Enterprise and Ultimate. All but Enterprise -- available only to volume licensees such as major corporations -- are sold to the general public.

Evidence uncovered by ZDNet blogger Stephen Chapman -- who found a list of Windows 8 SKUs on a pair of Hewlett-Packard support documents -- hints at just three editions of the upcoming OS: a generic "Windows 8," Professional and Enterprise.

Missing from that list: Ultimate.

"There had been interest in Windows 7 Ultimate," said Stephen Baker, an analyst with the NPD Group, but sales were skimpy and vastly outnumbered by Home Premium and Professional.

Baker expects that, if Microsoft does produce a Windows 8 Ultimate edition, it would be an OEM-only SKU. In other words, Microsoft would drop it from retail and offer it only to computer makers to pre-install on high-end PCs.

The two retail editions for Windows 8 will most likely be Home Premium -- perhaps renamed -- for consumers, and Professional for businesses or consumers who need to connect to their workplace network, said Baker.

Enterprise would remain as the upgrade SKU dealt to volume license customers.

Dropping Ultimate from the Windows 8 list would fit with Microsoft's demotion of that edition in Windows 7. Three years ago and several months before Windows 7 launched, Microsoft confirmed that it was dropping the heavily-criticized "Ultimate Extras" from the version.

Microsoft first pitched Ultimate Extras in the Ultimate edition of Windows Vista, but buyers blasted the company for a sluggish release pace of the add-ons that Extras had promised.

Windows 7 came in two other editions -- Starter and Home Basic -- but both were exiled to emerging markets as part of Microsoft's strategy to offer lower-priced versions that could better compete with the rampant piracy in some countries. The company could retain those developing-markets-only SKUs for Windows 8.

Microsoft has not yet disclosed how many versions of Windows 8 for PCs it will sell, and today declined to share more information about its plans.

An announcement of the Windows 8 lineup could come next week. Microsoft will host a Windows 8 launch event in Barcelona, Spain, on Wednesday, Feb. 29, when it's also expected to release the Consumer Preview.

Although Microsoft revealed the names of its Windows 7 SKUs in early February 2009, nearly nine months before launching the operating system in late October, the company is on a slower pace for Windows 8 than it used then. For example, Windows 8's Consumer Preview will appear almost two months later than the early January 2009 ship date of Windows 7's first public beta.



What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Additional Resources
Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Windows White Papers
How Blade Centers Impact Data Center Management and Agility
This paper examines enterprise adoption of blade servers in the US, UK and China; the benefits of blade server use; and the connection...
Nemertes Research PilotHouse Awards: Server for Virtualization
The Nemertes Research PilotHouse Awards provide insight on the performance of technology vendors, according to feedback from IT decision makers who use their...
Gartner Magic Quadrant for Blade Servers
The market for blade servers is becoming ever more complex and diverse due to the convergence of related modular form factors, a fast-growing...
Real Fabrics for a Virtual World
Many factors influence what "ideal" approach organizations should take when planning to implement a fabric-based infrastructure policy. This presentation charts the likely evolution...
Picking the Right Server solution to solve your Space, Power and Cooling problems
The type of server you install in a data center can have a big impact -- positive or negative -- on the space,...
All Windows White Papers
Windows Webcasts
Today's NAS: A Solution Beyond Old Limits
Date: Tuesday, July 17, 2012 2:00 PM EDT

Traditional NAS systems don't scale beyond fixed limits. Proliferation of NAS systems leads to management...
Redefine Expectations in the Data Center
Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three...
Oracle Database Appliance Best Practices
Business users increasingly demand 24x7 availability of their data while IT departments face the challenge of ensuring maximum availability while operating with limited...
Data Privacy and Protection in Production Environments: New Research from Ponemon Institute
Date: Wednesday, June 13, 2012, 1:00 PM EDT / 10:00 AM PDT

In a recent study conducted by Ponemon Institute, fifty-five percent of respondents...
BMC Control-M - Single Point of Control Demo
With BMC Control-M, you schedule and manage everything - down to the very last platform and application - from one simple interface. It's...
All Windows Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs