Skip the navigation
News

FAQ: What Google's 'Do Not Track' move means

Google will add support for anti-tracking tech to Chrome browser before year's end

February 24, 2012 12:53 PM ET

Computerworld - As the White House pushed a privacy bill of rights this week and readied new online privacy legislation for Congress to consider, Google decided on Thursday to get behind "Do Not Track," technology that lets users opt out of the online stalking by websites and Internet advertisers.

Some proponents of Do Not Track called yesterday V-DNT Day, in a hat tip to the likes of VE-Day in May 1945 as World War II ended in Europe. Others were more cautious, saying that the job was only half finished.

So where does Do Not Track stand now? We're here to answer that question.

What exactly did Google just agree to do? It will add support for Do Not Track to its Chrome browser.

Okay, I'll bite.... What's Do Not Track? It's technology that relies on information in the HTTP header, part of the requests and responses sent and received by a browser as it communicates with a website, to signal that the user does not want to be tracked by online advertisers and sites.

In the browsers that now support the Do Not Track header, a user tells sites he or she does not want to be tracked by setting a single option. In Mozilla's Firefox, for instance, that's done through the Options (on Windows) or Preferences (Mac) pane by checking a box marked, "Tell web sites I do not want to be tracked."

So, Chrome supporting Do Not Track is a good thing? Very much so, said Jonathan Mayer, one of the two Stanford University researchers who came up with the header standard. "This is a great step forward. For some time, Google has been the last holdout among the major browsers," he said in an interview Thursday.

What did Mayer mean by "last holdout?" What other browsers support Do Not Track? Apple's Safari, Microsoft's Internet Explorer 9 (IE9) and Mozilla's Firefox.

Firefox was the first browser to adopt Do Not Track, with Firefox 4 in March 2011, while IE9 followed suit almost immediately. Safari has supported Do Not Track since version 5.1, which debuted in OS X Lion last July.

(But Safari 5.1 hides the setting: To switch it on, select "Send Do Not Track HTTP Header" from the "Develop" menu. If you don't see the Develop menu, activate it from the Advanced section of Preferences by checking the box "Show Develop menu in menu bar." Apple will expose the setting in the Privacy section of the Preferences pane when it releases OS X Mountain Lion this summer.)

Opera Software has added Do Not Track to the alpha build of v. 12, which will work its way toward a production edition in the coming months.

I thought Chrome already used Do Not Track.... What gives? You were wrong. Rather than support Do Not Track, Chrome relied on a plug-in, dubbed "Keep My Opt-Outs," that blocks targeted ads produced by more than 80 ad networks and companies -- including Google, Microsoft and Yahoo -- that hew to self-regulation efforts.

When will Chrome add Do Not Track, and how will users turn it on? Google hasn't said exactly. A company spokeswoman said that Chrome will support the technology "by the end of the year," but declined to get more specific. She also declined to spell out the user experience, saying "We will have more to say as development proceeds."

Presumably, Chrome will add a check box to the user settings panel -- as have Firefox and Safari -- probably in the "Under the Hood" section where other privacy options are now available.



What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Additional Resources
Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Privacy White Papers
How Blade Centers Impact Data Center Management and Agility
This paper examines enterprise adoption of blade servers in the US, UK and China; the benefits of blade server use; and the connection...
Nemertes Research PilotHouse Awards: Server for Virtualization
The Nemertes Research PilotHouse Awards provide insight on the performance of technology vendors, according to feedback from IT decision makers who use their...
Gartner Magic Quadrant for Blade Servers
The market for blade servers is becoming ever more complex and diverse due to the convergence of related modular form factors, a fast-growing...
Real Fabrics for a Virtual World
Many factors influence what "ideal" approach organizations should take when planning to implement a fabric-based infrastructure policy. This presentation charts the likely evolution...
Picking the Right Server solution to solve your Space, Power and Cooling problems
The type of server you install in a data center can have a big impact -- positive or negative -- on the space,...
All Privacy White Papers
Privacy Webcasts
Close a Dangerous Vulnerability: Automated Methods for Managing Admin Rights
In this exclusive webcast from Viewfinity, you'll hear how to leverage Group Policy Object settings to close this vulnerability by elevating privileges for...
Data Protection and Disaster Recovery with iSCSI and VMware
Get this on demand webcast now
Today's NAS: A Solution Beyond Old Limits
Date: Tuesday, July 17, 2012 2:00 PM EDT

Traditional NAS systems don't scale beyond fixed limits. Proliferation of NAS systems leads to management...
Redefine Expectations in the Data Center
Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three...
Oracle Database Appliance Best Practices
Business users increasingly demand 24x7 availability of their data while IT departments face the challenge of ensuring maximum availability while operating with limited...
All Privacy Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs