Skip the navigation
)
News

Smaller iPad talk resurfaces, but Apple won't be tempted, say experts

CEO Tim Cook doesn't address rumors, intimates 7-in. Kindle Fire is a 'limited function...product'

February 15, 2012 02:52 PM ET

Computerworld - Apple is unlikely to pull the trigger on a smaller-sized iPad, experts said today.

Talk of an iPad sporting a smaller screen resurfaced -- that talk isn't new -- after the Wall Street Journal, citing unnamed sources, reported Tuesday that Apple was contemplating a tablet with an 8-in. display.

According to the newspaper, officials at some Apple suppliers said the Cupertino, Calif. company was circulating specifications for a smaller iPad and qualifying partners, including LG Display of South Korea, for possible manufacturing of the less-expansive displays.

An 8-in. iPad would be slightly larger than Amazon's 7-in. Fire tablet, millions of which are thought to have been sold since its November 2011 launch. Such an iPad would shave several inches from the current model's dimensions, and probably cut hundreds of dollars from its price.

Ezra Gottheil, an analyst with Technology Business Research, believes a smaller iPad is inevitable.

"Although a [smaller] iPad won't be part of the March event," said Gottheil, referring to the expected March 7 unveiling of the next 10.7-in. iPad, "one has always been in the plan. They've always wanted one. And it's actually a good form factor for some users."

The trade-offs in a smaller iPad would include increased portability and less weight, countered by a shrunken viewing area and more difficulty typing on the onscreen keyboard.

But others think a different-sized iPad is far from certain.

Aaron Vronko, the CEO of Rapid Repair, a firm that fixes broken iPhones, iPods and iPads, ticked off reasons why Apple is unlikely to offer a smaller tablet.

Developers, for one.

Adding another screen size to the iPad line would require iOS app developers to support multiple tablet displays. "I think a smaller iPad would be questionable," said Vronko, "because Apple has been able to appeal to [iPad] developers with its single screen format."

Another issue with a smaller iPad, added Vronko, is on the marketing side, but because Apple is, well, Apple, that carries considerable weight.

In that theory, Apple has gone to considerable lengths to define and separate its primary products -- iPhone, iPod Touch, iPad and Mac -- by, among other things, screen size. To introduce a smaller iPad would muddy the waters, something Apple has spent substantial effort to avoid.

The same argument, Vronko said, makes a larger-sized iPhone screen also unlikely. Last year, just prior to the debut of the iPhone 4S, many believed that Apple would match those Android handset rivals that produce smartphones with larger screens.

Gartner analyst Ken Dulaney called a smaller iPad "very smart," but then added he thought it a long-shot that Apple would actually sell one.

"[More size choice] makes a lot of sense, and their appeal depends on what people want to do with them," said Dulaney. "But I would say they won't create a smaller iPad.

Dulaney referred to Apple's public position on smaller tablets as a reason.

In October 2010, former-CEO Steve Jobs made one of his rare earnings call appearances to belittle 7-in. tablets.



What is Tech Briefcase?
TechBriefcase is a new, free service where IT Professionals can Search, Store and Share IT white papers and content like this. Learn more
Bookmark content
Speed up your research efforts with content across the web.
Search and Store
Find the white papers you need. Create folders for any topic.
View Anywhere
Open your briefcase on your iPhone, tablet or desktop. Share with colleagues.
Don't have an account yet?
Additional Resources
Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Macintosh White Papers
Practice Management: Double Billing Rate and Improve Patient Services
Would you like to double your billing rate and achieve faster payment for services?

Download this customer success story to see how One Health...
Mission Critical Data Explosion and Customer Case Study
Would you like to double your tier 1 storage capacity while simultaneously reducing your storage footprint?

Download this customer success story to see how...
Protecting Against Database Attacks and Insider Threats: Top 5 Scenarios
Read this new eBook to learn the top five scenarios and essential best practices for preventing database attacks and insider threats.
Database Activity Monitoring Is Evolving
Read the analyst report and learn how you can leverage the core capabilities of a DAP solution for better database security.
Establishing a Strategy for Database Security is No Longer Optional
The options for securing increasingly valuable databases are very broad and deep, and can be confusing. This research provides an overview of three...
All Macintosh White Papers
Macintosh Webcasts
Distributed Database Security with Real-time Monitoring
View this demo and learn how IBM InfoSphere Guardium database activity monitoring can help protect your sensitive data in distributed DBMS environments with...
InfoSphere Warehouse Packs Demo
These flash modules make warehousing more tangible and relevant to business users through detailed explanations of the InfoSphere Warehouse Packs.
Delivery Management -- Extending Lifecycle Management
Date: Wednesday, June 20, 2012, 1:00 PM EDT

Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs,...
Leverage automation today to reduce IT complexity
Date: Tuesday, June 5, 2012, 2:00 PM EDT

Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific...
Redefine Expectations in the Data Center
Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three...
All Macintosh Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs