Facebook IPO details strategy and its vision of itself
Social network eyes expansion into China, hopes to boost mobile experience (see video below)
Computerworld - Facebook's IPO filing lays out a pretty good image of where CEO Mark Zuckerberg wants to take the company: He sees the social network as having significant historical value to the economy, governments and -- he hopes -- to every person connected to the Internet around the world.
"There are more than 2 billion global Internet users, according to an industry source, and we aim to connect all of them," the company said in its S-1 filing with the SEC on Wednesday.
And, it seems that Facebook executives - Zuckerberg in particular - not only have some very specific plans on how it will string its influence around the globe. The company's co-founder also has some thoughts on Facebook's importance right now.
"At Facebook, we're inspired by technologies that have revolutionized how people spread and consume information," Zuckerberg wrote in a letter included the company's IPO filing. "We often talk about inventions like the printing press and the television -- by simply making communication more efficient, they led to a complete transformation of many important parts of society.... Today, our society has reached another tipping point."
Zuckerberg went on to note that his social network aspires to build the services that enable users to communicate and transform core institutions and industries around the world.
"We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services," he added. "We believe building tools to help people share can bring a more honest and transparent dialogue around government that could lead to more direct empowerment of people, more accountability for officials and better solutions to some of the biggest problems of our time."
Patrick Moorhead, an analyst with Moor Insights & Strategy, noted that while Zuckerberg has some lofty visions of Facebook's place in the world, he's making a good sales pitch to potential investors.
"The letter of the CEO in an S-1 filing is where you can puff. And Zuckerberg puffed really big in this one," he added. "And I think that, in his head, this is what he thinks Facebook is going to be. When he sees what happened in Egypt and he realized that it was his creation that helped overturn a government there, he's going to take part ownership of that action because it was his baby."
So how do Zuckerberg and other Facebook executives plan on expanding the social network's reach and clout?
Part of their plan seems to be to figure out how to move into China, which has historically restricted access to global Internet companies. Early in 2010, for instance, Google pulled its business out of that country after announcing that an attack against its network came from China. The attack, Google said, had forced it to rethink its willingness to agree to China's mandates on censoring data for Chinese users.
Facebook watch
- Shareholders sue Facebook, Zuckerberg, Morgan Stanley
- Facebook stock slumps for third day
- Nasdaq's Facebook glitch came from 'race conditions'
- Update: Facebook IPO stumbles out of the gate
- Update: Facebook shares rise as trading begins
- Facebook sets IPO share price at $38
- Facebook raises stock offering, shoots for $18.5B with IPO
- QuickPoll: Is Facebook's IPO overhyped?
- U.S. Facebook users skeptical of site's privacy, longevity
- With IPO looming, Facebook boosts stock price range


- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Practice Management: Double Billing Rate and Improve Patient Services
- Would you like to double your billing rate and achieve faster payment for services?
Download this customer success story to see how One Health... - Mission Critical Data Explosion and Customer Case Study
- Would you like to double your tier 1 storage capacity while simultaneously reducing your storage footprint?
Download this customer success story to see how... - Protecting Against Database Attacks and Insider Threats: Top 5 Scenarios
- Read this new eBook to learn the top five scenarios and essential best practices for preventing database attacks and insider threats.
- Database Activity Monitoring Is Evolving
- Read the analyst report and learn how you can leverage the core capabilities of a DAP solution for better database security.
- Establishing a Strategy for Database Security is No Longer Optional
- The options for securing increasingly valuable databases are very broad and deep, and can be confusing. This research provides an overview of three... All Web 2.0 and Web Apps White Papers
- Distributed Database Security with Real-time Monitoring
- View this demo and learn how IBM InfoSphere Guardium database activity monitoring can help protect your sensitive data in distributed DBMS environments with...
- InfoSphere Warehouse Packs Demo
- These flash modules make warehousing more tangible and relevant to business users through detailed explanations of the InfoSphere Warehouse Packs.
- Delivery Management -- Extending Lifecycle Management
- Date: Wednesday, June 20, 2012, 1:00 PM EDT
Siloed organizations continue doing the wrong things and doing things wrong, leading to increased costs,... - Leverage automation today to reduce IT complexity
- Date: Tuesday, June 5, 2012, 2:00 PM EDT
Whether your B2B complexity is caused by multiple technologies due to M&A, business or application specific... - Redefine Expectations in the Data Center
- Need to do more with less? Watch this video to learn how HP ProLiant Gen8 servers can help your business deploy servers three... All Web 2.0 and Web Apps Webcasts
