Costolo says 2012 is 'Twitter election' year
Twitter CEO Costolo says political candidates will need to use the popular social network to win elections
Computerworld - If political candidates want to make any traction in this year's election, they better use Twitter, says Dick Costolo, CEO of the social networking firm.
Costolo, speaking at the All Things D high-tech conference in Laguna Niguel, California Monday night, predicted that the Twitter social network will play a key role in this year's presidential election.
"Gosh, I really think 2012 is going to be the Twitter election," said Costolo, according to a report on CNN.com.
Politicians have increasingly used social networks like Twitter, Facebook and YouTube, especially since 2008 when then-presidential candidate Barack Obama schooled other candidates on the benefits of social media.
Since then, using social networks to educate potential voters, organize volunteers and bring in donations has more and more become a part of the political process.
Costolo said candidates can mold their images by using Twitter.
In an on-stage interview with All Things D media editor Peter Kafka, Twitter's CEO noted that the majority of the Republican candidates for president this year are buying Promoted Tweets. In fact, he said, a "significant portion" of Twitter's 2012 ad sales will come from political ads. "They're buying ads ... and they're going to continue to do it," Costolo said, according to a report in VentureBeat.
Costolo noted that Obama's joke about "crying over spilled milk" during last week's State of the Union address quickly inspired more than 14,000 tweets per minute, highlighting Twitter's ability to take the real-time temperature of the political landscape, VentureBeat reported.
"Candidates that don't participate on Twitter while the conversation is happening, will be left behind," he said.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her e-mail address is firstname.lastname@example.org.
- NYC wants its old mechanical-lever voting machines back
- Twitter a big winner in 2012 presidential election
- E-voting machine swaps Obama vote for Romney; taken offline
- Ruling expected shortly in Ohio e-voting lawsuit
- Update: Lawsuit filed in Ohio over software updates to vote tabulation machines
- States rebut RNC complaints about e-voting systems
- Despite e-voting improvements, audits still needed for ballot integrity
- Obama, Romney cite Apple, tech issues in debate
- Twitter becomes new debate spin room
- IT offshoring: Romney vs. Obama
Read more about Web Apps in Computerworld's Web Apps Topic Center.
- How Network Connections Drive Web Application Performance Users around the globe, on all sorts of devices, expect Web applications to function as seamlessly as desktop applications. This paper discusses the...
- Big Data, Big Mess: Sound Risk Intelligence Through Complete Context This paper examines the insecurity of the small businesses in the supply chain and offers tips to close those backdoors into the enterprise.
- Using Cyber Insurance and Cybercrime Data to Limit Your Business Risk This paper examines the challenges of understanding cyber risks, the importance of having the right cyber risk intelligence, and how to use this...
- 5 Tips to Secure Small Business Backdoors in the Enterprise Supply Chain This paper examines the insecurity of the small businesses in the supply chain and offers tips to close those backdoors into the enterprise.
- NSS Labs & Cisco Present: Evaluating Leading Breach Detection Systems Today's constantly evolving advanced malware and APTs can evade point-in-time defenses to penetrate networks. Security professionals must evolve their strategy in lockstep to...
- Will the Real Endpoint Threat Detection and Response Please Stand Up? This webinar explores new technologies & process for protecting endpoints from advanced attackers as well as the innovations that are pushing the envelope... All Web Apps White Papers | Webcasts