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Android's tablet share at 39% as sales triple, says study

Apple still dominates with the iPad

By Mikael RicknA$?s
January 26, 2012 06:18 AM ET

IDG News Service - Sales of Android-based tablets more than tripled during the fourth quarter of 2011. But Apple still dominates, even as its market share dropped, according to Strategy Analytics.

Global tablet shipments reached 26.8 million units in the fourth quarter of 2011, a 150% increase from 10.7 million during the same period in 2010.

Consumers are increasingly choosing tablets over netbooks and even entry-level notebooks or desktops, Strategy Analytics said.

Android is picking up momentum, and together vendors backing the operating system shipped 10.5 million units, compared to 3.1 million a year ago. That gives Android a 39.1% share of global tablet shipments, compared to 29% a year earlier.

Apple's share dropped from 68.2% to 57.6%, according to Strategy Analytics.

Apple shrugged off the much-hyped threat from entry-level Android-based models. It is inevitable that Apple loses market share as more vendors enter the tablet space, according to Neil Mawston, executive director at Strategy Analytics. But its tablet business is still growing at a healthy rate, he said.

Apple shipped 15.4 million tablets during the fourth quarter, up from 7.3 million during the same period last year.

Microsoft captured just 1.5% of the tablet market during the last three months of 2011. The upcoming release of Windows 8 later this year can't come quickly enough for Microsoft, allowing its hardware partners to start competing more effectively, according to Strategy Analytics.

66.9 million tablets were shipped during 2011, up 260% from 18.6 million in 2010.

Send news tips and comments to mikael_ricknas@idg.com

Reprinted with permission from IDG.net. Story copyright 2010 International Data Group. All rights reserved.
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