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Tablet and e-reader ownership doubles over holidays, Pew says

Three surveys found 29% of Americans own at least one digital reader

January 23, 2012 11:25 AM ET

Computerworld - Tablet and e-reader ownership nearly doubled in the U.S. over the recent holiday period, according to three new surveys from the Pew Research Center.

Pew said that the number of adults who own tablets jumped from 10% to 19% between mid-December and early January, while e-reader ownership jumped by the same amounts. Moreover, the number of Americans who own at least one of the digital reading devices jumped from 18% to 29% over that period.

Pew found the results "striking" since there was little increase in ownership of such tablets and e-readers from the summer to the fall. They noted that the $199 Amazon Kindle Fire, the $249 Barnes & Noble Nook Tablet and other low-cost devices helped spur purchasing.

The Pew results came from a preholiday survey of 2,986 people aged 16 years and older, conducted from Nov. 16-Dec. 21, combined with two surveys done in January, each with more than 1,000 respondents over age 18. The margin of error was better than 2.4%.

More tablet info

The table below shows the most recently announced tablets as reported by Computerworld. Click a tablet's name in the leftmost column to read a news story or review with more information about the device, or view a larger table with more details about each product.



Table created by Computerworld staff using Zoho Creator.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at Twitter @matthamblen or subscribe to Hamblen RSSMatt's RSS feed. His e-mail address is mhamblen@computerworld.com.

Read more about Mobile and Wireless in Computerworld's Mobile and Wireless Topic Center.



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